Our #PRTIP of the week is here. We've said it before and we'll say it again... journalists don't write long, overcomplicated sentences. Don't give them work to do - keep it short and in plain English.

Yes yes yes!

"No one gets fired for hiring McKinsey." It's a phrase which demonstrates how it can be easier to go for the big name. This has been the case in PR in the past, but we're seeing a shift towards boutique outfits with shared values and transparent comms. Long may it continue!

Do you buy wonky veg? It’s reported that ‘ugly’ or ‘wonky’ produce makes up to 40% of annual food waste. Who cares about a wonky carrot!? This week, we bought ‘wonky’ red onions from Aldi ……..for 45p! Bargain! Next time you're in the supermarket look out for the wonky stuff!

This week's #PRTIP - don't underestimate the power of a podcast for broadening knowledge, sparking creativity and feeling inspired! Our favourites include @SteveBartlettSC's Diary of a CEO and The High Performance Podcast here apple.co/3fFrx79

Oh this is just wonderful.

Another winner. I’d say that toddlers are experts at roundaboutation…especially just before bed time.

It’s #nationalhotchocolateday…let’s drink responsibly and recycle those cups correctly. Check out our Insta post for details or follow National Cup Recycling Scheme! instagram.com/p/CZbmm26I2Rz/…

Asking journalists for a correction…how does it make you feel? A little tip on our Insta today. instagram.com/p/CZjRzDGIUQv/…

Resharing this today - great reminder that success is not linear and challenges are there for a reason. Have a good week everyone! #pragency

Love this. Great example of a wonderful collaboration. #nationalapprenticeshipweek

Morning all! We’ve been a bit quiet on the socials recently - our focus has been on some exciting pitches and really engaging work for clients. We’ll be sharing more in the coming weeks.

Our client James Cropper has launched a plastic free poppy which will reduce emissions by 40 per cent. This is part of their 45 year partnership with the Royal British Legion. Just wonderful to see.

A plastic-free Remembrance #poppy partly made from coffee cup waste has been launched. Coffee cups which are recycled through the National Cup Recycling Scheme and sent to JAMES CROPPER will be used to make up the content for these new #RemembranceDay poppies.

Good morning PR world! Anyone used Hypefactors ? We’re having a ropey experience and I’m interested to hear from others whether it’s just small business owners they disregard or perhaps it’s a scam? Please do share this with your network- the more feedback the better! 😜#prtips

Freelancers - I’m looking to commission some stuff for two national newspapers. Strong real life (single or multiple on a theme). Peg/trend led first person. General lifestyle/well-being features, also peg/trend led. Get in touch: [email protected] #journorequest

I'm writing a piece for British GLAMOUR about the ways that women's lives change with the days getting shorter (e.g. not wanting to run outside in the dark; cynical but true). What changes do you feel you have to make to your lifestyle at this time of year?

I'm looking for an running coach to give me some quotes on how to train for an ultramarathon. Email: [email protected] #journorequest

What's the worst present you've ever received? I want to hear from you - get in touch [email protected] #journorequest