I see a lot of real estate agents taking the DIY approach a bit too far. It's okay to ask for help. It's okay to hire talented people who are skilled in areas you're not. Trying to be great at everything is the surest way to be great at nothing.

Before you put all your eggs in the "search volume" basket... I'm looking at a real estate keyword that Semrush estimates gets 20 searches per month. In another tab, analytics tells me that same keyword has driven more than 3,000 visits from organic search alone.

It's wild how many real estate agents hate their websites because it doesn't bring in any leads. (ps - it doesn't have to be that way.)

🚨BREAKING🚨 YouTube Studio is getting a MASSIVE upgrade to comments. I've seen early access, and it's a game-changer for creators who want to grow their channels. Here are the 4 biggest changes coming:

Having these article titles back-to-back is gold, Barry Schwartz😉

Your call. Remember. No complaining in Q1 2025 about a “slow start”. Do the work. Now. That’s how you ensure success in Q1.

Which one is best? 😅

Here we go, SearchGPT live for all! 😏 #localseo #legalmarketing

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I've never understood why the real estate industry thinks it's their job to do this. On social media is bad enough, but via email?? Imagine all those emails getting marked as spam and ruining future deliverability..... 🫠

The best way to market a new listing is to get the price right. When you talk about your marketing systems at the next listing presentation, make sure the homeowner understands that. All the amazing marketing on earth won't help a home that's priced $25,000 too high.