It is wildly easy to feel behind in life in NYC. For whatever that means.

Live taste test with Lucas Hazan

I am not the world’s most outgoing person. But I have recently adopted an “if not me, then who” mentality. So now I’m on the streets walking up to strangers handing out protein bars. Get over your fears.

315lbs at 6:45am Fun to use my own product as my pre-workout and see its effects.

The return of real food, real ingredient, clean label protein bars could not be more obvious.

Got an order from the Quest R&D office. At least they tried going under the radar by using a Gmail account. I’m not that dumb though.

Health food/supplement store tries 1 bar. Said store store proceeds to order 6 boxes. Yay!

Does anyone care for this type of content here? Or should I keep this to Instagram/TikTok?

I’d pick BOLD BAR 10 times out of 10.

The fact that this was just 6 weeks ago is a huge mindfuck. This feels like two years ago lol.

Cold calling sucks. I’m trying to get BOLD BAR into as many independent gyms as possible. Called dozens of gyms today across Austin, Boston, and Chicago. Same thing every time. Ask to speak to the owner or manager, tell the BOLD story, offer samples. Repeat. Repeat. Repeat.

My girlfriend spent 5 hours with me walking around NYC filming videos for BOLD BAR. 5 hours. On a Saturday. Having someone by my side who wants to see me win is the world‘s best motivator. I almost feel like I’ve already won even though I’ve proven nothing at all. Also helps

I don’t know how or why it’s happened, but it’s a very nice feeling to see the little project I started get seen & enjoyed by some very well known people. BOLD BAR is still very small/early. All I can say is I’m wildly grateful for all the support I’ve received. Thank you.

Well this was pretty cool. And interesting. A friend of mine sent me this last night. BOLD BAR came up first when searching for caffeinated protein bars on. ChatGPT. I’ve done absolutely zero SEO optimization. Zero. What gives?

I really hate the “meal replacement” idea. But a TON of people tell me they eat BOLD BAR for breakfast. Do I lean into this narrative now?

This was the original branding that an Upwork designer did for BOLD BAR.... Can't believe how close I was to going to market with this. Thank god I didn't.

Meta ads in early stage CPG seems like a cop out. But so many obsess over it? I don’t get it?! 99.9% of BOLD BAR purchases have been organic. I ran some ads to learn the ropes, but feels much smarter to “spend” on sampling…am I wrong? Product in mouths worth much more.

Building BOLD BAR as a one-man operation comes with an incomprehensible level of accountability. The kind of accountability I didn’t even know existed. There’s no such thing as a day off. If I’m not working, there’s no progress. It’s that simple. You have to dig deep.