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**THE OPEN AUCTION IS NOT WHAT YOU THINK** The Jounce Media Annual Report is out and ❤️‍🔥❤️‍🔥❤️‍🔥, but you're going to need a primer from the April Report before you dive in. Check out what the Open Auction Waterfall of Bid Requests looks like below.

Cookies hot take: Browser-level cookies setting was a major ❌ for a tilted playing field. Goog was gonna lose that battle, esp with 2x monopoly crown. Goog had no remaining incentive to kill cookies. No strategic advantage worth the headache above. Even Apple was walking back

My wealth manager added me in LinkedIn. I feel like this was an appropriate quid pro quo🤪

Okay, Google. You get one point in your favor this week.

#slateauto here we go America!!

Wanna go deep in the weeds of the future of adtech? 👇🏼

#AdTechTherapy by Messer Media in attendance today at #NavigatorNYC. The doctor is in (and speaking today).

At the #jouncespo summit, I keep leaning over to my neighbor Ryan Maynard saying "this is my favorite part"

Signals are vital. Check out Signal Vitals. If you can't see, you can't know.

I'd be laughing if I wasn't crying about this Digiday digiday.com/media/the-defi…