Scott McKain (@scottmckain) 's Twitter Profile
Scott McKain

@scottmckain

Business advisor helping lead organizations beyond distinction to transcend turbulence and deliver iconic results via consulting, speaking, and more.

ID: 15746214

linkhttp://ScottMcKain.com calendar_today06-08-2008 04:45:19

55,55K Tweet

32,32K Followers

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How do you perform at an extraordinary level when the environment is constantly changing? Regardless of your field, the game is always evolving, demanding adaptability and resilience. How do we navigate this fluid landscape and still make a #distinctive difference?

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With Alabama’s loss today, the longest home winning streak in college football belongs to the Indiana Hoosiers. 15 in a row over the past two years. #iufb

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On National Fast Food Day, Fast Food Is Struggling—Not Because Customers Are Broke, But Because Customers Have Evolved -- open.substack.com/pub/scottmckai… #CX #CustomerExperience #Leadership #BusinessStrategy #CustomerEvolution #BeyondDistinction #MarketTrends #CXLeadership

On National Fast Food Day, Fast Food Is Struggling—Not Because Customers Are Broke, But Because Customers Have Evolved --

open.substack.com/pub/scottmckai… 

#CX #CustomerExperience #Leadership #BusinessStrategy #CustomerEvolution #BeyondDistinction #MarketTrends #CXLeadership
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This week’s #MythBusterMonday tackles a big one: “Employee engagement is all about perks and benefits.” Wrong. Engagement isn’t created by what you give employees — it’s created by how you lead them. Purpose. Connection. Trust. That’s what drives performance…and ultimately, the

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A manager recently went viral for all the wrong reasons. When an employee requested time off because a father figure who raised him had died, the manager's response wasn't condolences. It was a reminder about a client meeting. Transcendent #leaders never face this dilemma

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This is a tough one: "People First Culture is Destroying Your Business" - it's often just "empathy theatre." Could this be YOU? linkedin.com/pulse/why-your… via LinkedIn #EmployeeExperience #CX #ToxicWorkplace #LeadershipFail #WorkplaceCulture #UltimateCustomerExperience

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We talked recently about how 𝗹𝗼𝘆𝗮𝗹𝘁𝘆 𝗶𝘀 𝘁𝗵𝗲 𝗼𝘂𝘁𝗰𝗼𝗺𝗲 𝗼𝗳 𝗺𝗲𝗮𝗻𝗶𝗻𝗴𝗳𝘂𝗹 𝗹𝗲𝗮𝗱𝗲𝗿𝘀𝗵𝗶𝗽 — not perks… not policies… but the everyday moments when people feel 𝘀𝗲𝗲𝗻, 𝘀𝘂𝗽𝗽𝗼𝗿𝘁𝗲𝗱, 𝗮𝗻𝗱 𝘃𝗮𝗹𝘂𝗲𝗱. Let’s push that conversation a little

We talked recently about how 𝗹𝗼𝘆𝗮𝗹𝘁𝘆 𝗶𝘀 𝘁𝗵𝗲 𝗼𝘂𝘁𝗰𝗼𝗺𝗲 𝗼𝗳 𝗺𝗲𝗮𝗻𝗶𝗻𝗴𝗳𝘂𝗹 𝗹𝗲𝗮𝗱𝗲𝗿𝘀𝗵𝗶𝗽 —
not perks… not policies… but the everyday moments when people feel 𝘀𝗲𝗲𝗻, 𝘀𝘂𝗽𝗽𝗼𝗿𝘁𝗲𝗱, 𝗮𝗻𝗱 𝘃𝗮𝗹𝘂𝗲𝗱.

Let’s push that conversation a little
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My longtime friend, William Lee Golden, continues to honor National FFA! He first told me about this when I was State FFA President in Indiana — and even as he and the The Oak Ridge Boys have entertained on the world’s biggest stages, he’s never forgotten his quartet in Alabama FFA!

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“𝗦𝘁𝗼𝗽 𝗧𝗵𝗶𝗻𝗸𝗶𝗻𝗴 𝗟𝗶𝗸𝗲 𝗮 𝗣𝗿𝗼𝗳𝗲𝘀𝘀𝗶𝗼𝗻𝗮𝗹” Sometimes the 𝗯𝗶𝗴𝗴𝗲𝘀𝘁 𝗯𝗿𝗲𝗮𝗸𝘁𝗵𝗿𝗼𝘂𝗴𝗵𝘀 don’t come from thinking harder… but from 𝘁𝗵𝗶𝗻𝗸𝗶𝗻𝗴 𝗳𝗿𝗲𝗲𝗿 This topic is from my book Iconic and it reminds us that when we overanalyze too early,

“𝗦𝘁𝗼𝗽 𝗧𝗵𝗶𝗻𝗸𝗶𝗻𝗴 𝗟𝗶𝗸𝗲 𝗮 𝗣𝗿𝗼𝗳𝗲𝘀𝘀𝗶𝗼𝗻𝗮𝗹”

Sometimes the 𝗯𝗶𝗴𝗴𝗲𝘀𝘁 𝗯𝗿𝗲𝗮𝗸𝘁𝗵𝗿𝗼𝘂𝗴𝗵𝘀 don’t come from thinking harder… but from 𝘁𝗵𝗶𝗻𝗸𝗶𝗻𝗴 𝗳𝗿𝗲𝗲𝗿
This topic is from my book Iconic and it reminds us that when we overanalyze too early,
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Good grief, Carvana — I’m just trying to buy another car from you and you are making it SO hard! That’s not an Ultimate Customer Experience ®️ — amazon.com/Ultimate-Custo…

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Everyone says, “𝘠𝘰𝘶 𝘯𝘦𝘦𝘥 𝘵𝘰 𝘵𝘩𝘪𝘯𝘬 𝘰𝘶𝘵𝘴𝘪𝘥𝘦 𝘵𝘩𝘦 𝘣𝘰𝘹 𝘵𝘰 𝘴𝘵𝘢𝘯𝘥 𝘰𝘶𝘵.” But here’s the truth…you can’t think outside the box if you haven’t defined what the box is in the first place. When you begin by being precise about the “box," you give your

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Something exciting is coming, and I can’t wait to share it with you. Stay tuned, a new chapter is about to begin. #ComingSoon #BeyondDistinction #ScottMcKain #Leadership #BusinessGrowth #TurbulentTimes #UltimateCustomerExperience

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#MythBusterMonday -- “Black Friday discounts create loyal customers.” They don’t. Discounts create bargain hunters — not long-term believers. Loyalty comes from trust, relevance, and the #CX you deliver…not the size of the markdown. This week’s Myth Buster Monday breaks it

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Have you noticed how digital experiences can feel the same lately? 🤔 From websites to emails to ads, everything blends together. In a world where technology makes it easy to automate, it’s also easy to lose the human touch. That’s why creating distinctive experiences has never

Have you noticed how digital experiences can feel the same lately? 🤔 
From websites to emails to ads, everything blends together. In a world where technology makes it easy to automate, it’s also easy to lose the human touch. That’s why creating distinctive experiences has never
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📌 In one of my previous videos, I shared the first two major destroyers of differentiation: Copycat Competition and Tougher Competition. Today, I’m revealing the third — and it’s one too many businesses overlook. 💥𝗙𝗮𝗺𝗶𝗹𝗶𝗮𝗿𝗶𝘁𝘆 𝗱𝗼𝗲𝘀𝗻’𝘁 𝗯𝗿𝗲𝗲𝗱

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This Thanksgiving, may gratitude guide your moments, distinction define your connections, and every experience leave a lasting impression. #HappyThanksgiving #Gratitude

This Thanksgiving, may gratitude guide your moments, distinction define your connections, and every experience leave a lasting impression. 

#HappyThanksgiving #Gratitude