What's the secret to building a big brand? Big brands know a something that most smaller businesses don't - that most people are future customers. They don’t know you exist, and aren’t even aware that your product is something they need.

Been working at a new organization for a month now… the difference between client side and agency/firm side is really something to get used to.

"... forecasts this (online orders) will comprise almost two-thirds of all sales, compared to only 44% in 2019. This shift is bad news for the environment – and it will exacerbate the problems that the supply chain has been experiencing in recent months." theconversation.com/dark-side-of-b…

As part of the series on marketing on a small budget, I just released the second report specifically looking at pricing. It's such a fascinating topic, especially when one looks more at perceived value and willingness-to-pay. digitalcroow.com/blog/getting-m…

It’s safe to say that I wholly underestimated the time required for part time studies. #FML 🤦🏼‍♂️😅

analyticsatcarwow.medium.com/brand-measurem…

A Plan Is Not a Strategy youtu.be/iuYlGRnC7J8 via YouTube More gold from Roger L. Martin

Excellent summary 👇🏼

Digital media biased CMO's and Heads of Growth now attribution is screwed and yields low

Our latest study has been published with open access. This research studies 365 US brands from 22 consumer goods categories that stopped advertising for at least one year, and the consequences on a brand’s market share. Read it here: journalofadvertisingresearch.com/content/63/2/1…