Sara Palmieri (@sarapalmiery) 's Twitter Profile
Sara Palmieri

@sarapalmiery

Marketing Leader @LenovoANZ
I tweet about #marketing #iamlenovo #strategy #B2B

ID: 227194915

calendar_today16-12-2010 05:05:14

635 Tweet

551 Followers

381 Following

Sara Palmieri (@sarapalmiery) 's Twitter Profile Photo

Imperial College London academics created this periodic table of the top 100 upcoming #disruptive #technologies. In terms of #marketing: imagine the potential in fully immersive #VR! What are you most excited for? Read more from Business Insider: lnv.gy/2wsHAPo

Imperial College London academics created this periodic table of the top 100 upcoming #disruptive #technologies. In terms of #marketing: imagine the potential in fully immersive #VR! What are you most excited for? Read more from <a href="/businessinsider/">Business Insider</a>: lnv.gy/2wsHAPo
Sara Palmieri (@sarapalmiery) 's Twitter Profile Photo

Nice insight in this research from Buffer and BuzzSumo - the top 5 reasons people #share content online. Good to know for #marketing! Do you agree with these reasons? What's the last thing you shared, and why did you share it?

Nice insight in this research from <a href="/buffer/">Buffer</a> and <a href="/BuzzSumo/">BuzzSumo</a> - the top 5 reasons people #share content online. Good to know for #marketing! Do you agree with these reasons? What's the last thing you shared, and why did you share it?
Sara Palmieri (@sarapalmiery) 's Twitter Profile Photo

Interesting from Fast Company: what should be in your brand guidelines but usually isn't. What's your 'experiential identity'? What do customers feel & experience? Often a much bigger task to communicate than what they should see. #marketing lnv.gy/2LFslaG

Sara Palmieri (@sarapalmiery) 's Twitter Profile Photo

Unfortunately, products don’t sell themselves. To reliably generate awareness, leads and sales, you need to invest in #marketing #strategies both inhouse and externally, in multiple channels, across paid and organic reach with inbound and outbound marketing. Phew!

Unfortunately, products don’t sell themselves. To reliably generate awareness, leads and sales, you need to invest in #marketing #strategies both inhouse and externally, in multiple channels, across paid and organic reach with inbound and outbound marketing. Phew!
Sara Palmieri (@sarapalmiery) 's Twitter Profile Photo

What's one industry you don't realise does/needs marketing? (Hint: pretty much all industries 'do' marketing, so get creative.) I'll start 👇 lnv.gy/2MWXkUv

Sara Palmieri (@sarapalmiery) 's Twitter Profile Photo

5 things you need to define your "Brand identity" in #marketing: • Core message • Personas • Brand story • Visual identity • Content strategy And if you're sure you've got them - when's the last time you updated them? lnv.gy/2PehDKq

Sara Palmieri (@sarapalmiery) 's Twitter Profile Photo

'Big #data' - massive amounts you would never have believed 10 years ago - allows #marketers to collect and analyse more things so they can focus on being more efficient. Science & tech disrupting our #communications for the better! lnv.gy/2PjPwcH

Sara Palmieri (@sarapalmiery) 's Twitter Profile Photo

This is why it pays to be aware of your market, your audience, and how they consume your message. It's like filming in 3D, or making a game in VR - you CAN do it, but does it bring value to your audience? #marketing lnv.gy/2MXHbOA

Sara Palmieri (@sarapalmiery) 's Twitter Profile Photo

Celebrity endorsements have a positive impact on brand affinity... by 3%. One study found that only 3% of consumers would consider buying a celebrity-endorsed product in store. There's so many things that ALSO need to be in your #marketing strategy!

Celebrity endorsements have a positive impact on brand affinity... by 3%. One study found that only 3% of consumers would consider buying a celebrity-endorsed product in store. There's so many things that ALSO need to be in your #marketing strategy!
Sara Palmieri (@sarapalmiery) 's Twitter Profile Photo

These are the 5 things that this article says are CURRENTLY disrupting #marketing. I wonder what the next 5 things will be? (source: lnv.gy/2LCYfEJ )

These are the 5 things that this article says are CURRENTLY disrupting #marketing. I wonder what the next 5 things will be?
(source: lnv.gy/2LCYfEJ )
Sara Palmieri (@sarapalmiery) 's Twitter Profile Photo

A great rundown of a few special marketing campaigns that sought to bring good vibes to the world - as well as promote their brand & business. Sometimes we look at #marketing so cynically. It doesn't have to be that way. lnv.gy/2PnzdMn

A great rundown of a few special marketing campaigns that sought to bring good vibes to the world - as well as promote their brand &amp; business. Sometimes we look at #marketing so cynically. It doesn't have to be that way.

lnv.gy/2PnzdMn
Sara Palmieri (@sarapalmiery) 's Twitter Profile Photo

For International Women's Day 2019, Lenovo presents the 2018 NSW Young Australian of the Year and inspiring young inventor, Macinley Butson. youtu.be/U-brlz7B9pg #IWD2019 #Wearelenovo

For International Women's Day 2019, Lenovo presents the 2018 NSW Young Australian of the Year and inspiring young inventor, Macinley Butson. youtu.be/U-brlz7B9pg
#IWD2019 #Wearelenovo
Shiv Aroor (@shivaroor) 's Twitter Profile Photo

A before/after image from Kangaroo Island of one of the most photographed stretches of road there. #AustralianBushfiresDisaster

A before/after image from Kangaroo Island of one of the most photographed stretches of road there. #AustralianBushfiresDisaster