The Eighth V10, Episode 3 - The Syndicate Go Racing In Episode 3 of the V10.8 development series, The Syndicate hit the World Cup circuit to see how the new V10 handles the heat on downhill racing’s biggest stage. youtube.com/watch?v=Rj2JV-…

After 16 epic years of racing, puzzling, and making incredible memories together, Greg Minnaar is hanging up his #santacruzsyndicate jersey. instagram.com/reel/C0cKmngRk…

Nina Hoffmann | FOCUS Racing - alongside life - has many ups and downs. In this cinematic and short film written by Nina Hoffmann, she opens up about how she deals with all the chaos on the perimeter. Watch Now! youtu.be/1fVM4w0u2OA

Jackson Goldstone joins Chris Hall on the downtimepodcast for a very insightful chat about his wild & weird first season in World Cup Elite DH racing, from hospital lows, to the highest of highs on the top step of the podium. • Full video podcast here - youtu.be/CjRkxV5QhAo

Filmed this winter in British Columbia before the snow really fell, Jackson spent a couple days looking for the side hits and bonus air miles on familiar trails. Watch Jackson Goldstone in 'Solo' now - youtube.com/watch?v=goc0a4… #jacksongoldstone #santacruz5010

Summertime Somewhere | Maydena Bike Park with Rhys Ellis youtu.be/YX-q9EvWfp0

TIME FRAMES ft. Sven Martin Sven Martin has arguably done more to expose the wildlife in the zoo of World Cup racing than anyone else. He freezes the world's fastest racers in extraordinary and historical moments. Watch the full film now - youtu.be/6d0lBJiowAY?si…

We’re back, baby! After a short hiatus, THE SYNDICATE video series is back on the airwaves - youtu.be/qJy6UFSUu28 #SANTACRUZSYNDICATE

Danny Rides: Episode 2 - Danny MacAskill & friends ride Inverness, Scotland Riding at home with your friends: laughs, sessions, and slams. Join Danny & crew as they find carnage and all around guaranteed satisfaction on their home trails Watch now - youtube.com/watch?v=gdSExn…

Your Time Is Now | Ben Hildred Time is the treasure, each hour of the day, but remember the clock only can go one way. Let this be your sign: get out there. Go for a ride. Your time is now - youtube.com/watch?v=c3bFD6…

Wingman: The Tobin & Keegan Story Tobin Ortenblad and Keegan Swenson are two of our #htSQD team riders, and while the results are individual, racing is a team sport, and in team sports, relationships – nay, friendships – are paramount. Watch Wingman Now youtu.be/xvSKnINJY78

Drop The Mic - Featuring Eliot Jackson & the Heckler SL youtube.com/watch?v=KDTp_a…

Another Lap Another Go Another Turn Another Ride Another… Bronson? Stay tuned for more info. For now, go get your visual entertainment in the link! - youtu.be/YiJzOfn49d8?si…

The New Bronson | The Core All-Rounder with a Wild Side Featuring: - MX Wheels - 160mm front travel - 150mm VPP™ rear travel - Proportional chainstay lengths - Glovebox in-frame storage - Sizes: Small to XXL - Lifetime frame & bearing warranty santacruzbicycles.com/bikes/bronson

Introducing the All-New Hightower More Travel, More Brawn, Higher Powers This is the pinnacle of go-anywhere-anytime bikes. A balance of travel, wheel size, and attitude makes this a true MTB for modern mountain biking. Find out more - santacruzbicycles.com/bikes/hightower

Santa Cruz Hightower - Are We There Yet? Featuring Nina Hoffmann & Steve Peat - youtube.com/watch?v=CxEg-o…

Introducing The New Santa Cruz Vala Find out more here - santacruzbicycles.com/bikes…

Jackson Goldstone - Trails, Not Tribulations Jack’s Back! - Watch Jackson aboard the New Santa Cruz Vala youtu.be/NdwvtWPvwlc?si…

We try not to pat ourselves on the back too much here. Work hard, make great bikes, and the rest should all fall into place. But this is one we are really proud of. For the 10th year in a row Santa Cruz has been voted Best Bike Brand by the readers of ENDURO Magazine Thank you🙏

Daaaaam Daniel! Danny MacAskill is ALWAYS – looking for new features that highlight his unique riding style. When he casually mentioned three new spots he wanted to attempt, we knew we wanted to record the process. Watch now - youtube.com/watch?v=uLc3E3…