Samuel Scott 🎀 (@samueljscott) 's Twitter Profile
Samuel Scott 🎀

@samueljscott

Keynote marketing speaker: bit.ly/2Y2l1Q5. Columnist @TheDrum. Toastmasters, CIM UK. MOVED TO samueljscott.bsky.social

ID: 99086752

linkhttps://www.samueljscott.com/marketing-speaker/ calendar_today24-12-2009 11:34:15

2,2K Tweet

9,9K Followers

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There was some chart making the rounds showing that YouTube is the top social platform in terms of minutes watched (or something like that). Anyone know where that was or have it handy?

Samuel Scott 🎀 (@samueljscott) 's Twitter Profile Photo

Saw someone write this: "the end-to-end marketing funnel for multiple D2C brands – from first ad click to final purchase." I guess nothing ever happens BEFORE someone clicks on an ad?

Lisa Forte (@lisaforteuk) 's Twitter Profile Photo

The number of people running events for profit who want you to travel, pay for our own hotel, build and rehearse a talk, promote it, deliver it all for β€œexposure” is bonkers. They are making profit. It’s not a community event. Don’t fall for it. You have value.

Samuel Scott 🎀 (@samueljscott) 's Twitter Profile Photo

Saw this milk alternative brand's attempt at cobranding with "Friends" and am still trying to figure out what they mean to do. And is Warner Bros. even getting compensated?

Saw this milk alternative brand's attempt at cobranding with "Friends" and am still trying to figure out what they mean to do.

And is <a href="/warnerbros/">Warner Bros.</a> even getting compensated?
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Once saw a study showing that most sales attributed to website chatbots are not incremental. Can't find it. Anyone remember such a thing?

Samuel Scott 🎀 (@samueljscott) 's Twitter Profile Photo

Quick thought: The Cracker Barrel rebrand is just the latest example of everything looking the same because of an obsession with "optimization" and "best practices." Alex Murrell of UK brand agency Epoch once put it perfectly in "The Age of Average": alexmurrell.co.uk/articles/the-a…

Quick thought:

The Cracker Barrel rebrand is just the latest example of everything looking the same because of an obsession with "optimization" and "best practices."

Alex Murrell of UK brand agency Epoch once put it perfectly in "The Age of Average": alexmurrell.co.uk/articles/the-a…