We’re getting lots of interest for our media training workshops. It’s great to see crypto founders and teams genuinely want to sharpen their media and presentation game ahead of the Q3 & Q4 event season.

It’s easier to do the work yourself, but it’s not scalable. It’s more challenging to work through people and manage them, but the impact on people’s lives and rewards are endless. Leadership requires work, heart and soul.

Take control of the narrative or it will take control of you.

Meme Election tactics are fascinating to watch The UK had its own 'TikTok' election warfare going during its election. It's only going to ramp up in the US until November.

"With increasing focus on crypto in the presidential campaigns, Messari Mainnet is the place to be for the financial industry" - via Blockster YAP Global will be present in NYC as official PR partners blockster.com/crypto-in-2024…

I just learnt 'yapper' is an emerging Gen Alpha term

"A 'TON' of trouble" Stay on top of what's news in crypto here 👇

A speaker lineup I did not to expect to see in 2024 cc TOKEN2049

A really simple thing crypto teams often forget to have is nice profile photos. Find a photographer, carve out some time at your next team building event and go take some profile shots.📸 Unless you want to be anon forever. Up to you.

Fun Fact: Partnership announcements, unless you're shaking the foundations of the world as we know it through your business marriage, are not news. If your PR team don't push back to find true value outside of integrating the tech then they aren't doing you any favours 🥂

Join us for #ContexualisedbyYAP as we discuss the state of institutional adoption of crypto in Asia 🇸🇬

We are thrilled to announce that we are the official PR partners for Ethereum Singapore this year! 🇸🇬 Imagine all your favourite web3 'side events' at the iconic ArtScience Museum. That's what's happening on the week of 16th September 👇 Plan your week here: ethereumsingapore.com/events/

Next level women Founder Mode is Mums on Founder Mode cc chizhao

BD people: YAP Global has something for you 🧢 #yapper

Attention is attention. NEAR Protocol got everyone talking. And more people now know about redactedbangkok.ai I'd say, well played.

Workforce out of ZKsync 🔄 This week in our free newsletter, The Context, we look at: 1/ Matter Labs lays off staff 💼 2/ Ether lays an egg 🥚 3/ Trump family lays out its crypto plans 🗺️ Let's explore 👇 🔗bit.ly/3yVifkU