Most marketing underperforms because marketers are trained to write copy that's focused on the company, instead of their customers. Flip the script. Stop talking about your company's achievements. Start talking about your prospects' struggles. Companies brag about innovation.

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We often forget that a team works like an ecosystem. Even with all the tools and systems in place, the most important part is the people. And I would argue you need to pay attention to signs around toxicity but also about efficiency and effectiveness. I learned this the hard

Fantastic read. Startups that stand out don’t just build better products - they master better distribution.