2023, The Year of ABM: marketing strategy for a downturn 1. Protect revenue and profits: align sales & marketing, channels & messaging to target the most valuable niche market

2. Dominate mindshare: content and comms to show how you are the best at solving a priority problem that troubles that market 3. Better marketing ROI - through personalised campaigns to connect with the key people, forge relationships and turn them into customers

4. Systematise referrals and retention – ring fence, upsell and cross sell strategies from the ABM CRM playbook Next training - lnkd.in/ed7dAH3 #ABM #CIM CIM CIM

5 Ideas to Advance a Stalled Account-Based Initiative: What platforms are you using and how well are they used? How is your message delivered? Are your ABM processes and selling skills up to par? #ABM #CIM CIM cmswire.com/digital-market…

Check out my latest article: Is Your ABM Misfiring? How to Get it Right linkedin.com/pulse/your-abm… via LinkedIn

How to avoid getting ghosted by sales prospects. It's not you: it's them CIM #CIM saleshacker.com/getting-ghoste…

To make marketing the solution in a recession pay close attention to the numbers CIM marketingweek.com/grace-kite-rec…

Targeted B2B account prospects are going into stealth mode. Here's why and what to do about it. Embrace the ABX - account-based experience - mindset. CIM forbes.com/sites/forbesag…

Five great B2B personalistion tools for your 2023 ABM marketing - LinkedIn Sales Navigator, Drift, Hootsuite, Leadpages, HelloBar #B2Bmarketing #CIM lnkd.in/ebrSHvew

Sales and marketing teams not seeing eye to eye? Learn how ABM can and must bridge the gap and boost revenue 💰🤝 #CIMtraining #ABM #marketingstrategy CIM CIM London linkedin.com/feed/update/ur…

🚀 Why Executive & Team Buy-In is the Secret Sauce for Account-Based Marketing (ABM) Success. And how to get it #CIMtraining #CIMabm #ABM #CIM CIM CIM CIM London linkedin.com/feed/update/ur…

How to get the best from ABM. Skill sets and training: Video, Open Course or Inhouse? CIM CIM #CIMtraining #ABMtraining #ABM linkedin.com/posts/patrickr…

Account-Based Prospecting: 8 Steps. Training, GTM Planning and Investment CIM CIM Levitt CIM Academy linkedin.com/posts/patrickr…

ABM Uncovered: The Hidden Hurdles of Account-Based Marketing The CIM ABM Training Worskshop CIM CIM #CIM linkedin.com/pulse/abm-unco…

Check out my latest article: ABM Uncovered: The Hidden Hurdles of Account-Based Marketing linkedin.com/pulse/abm-unco… via LinkedIn

Check out my latest article: ABM and The 22 Immutable Laws of Marketing CIM CIM CIM Academy CIM London linkedin.com/pulse/abm-22-i… via LinkedIn

Check out my latest article: ABM: Targeting Accounts with Laser Focus linkedin.com/pulse/abm-targ… via LinkedIn

Check out my latest article: Crafting ABM Account Journeys That Convert linkedin.com/pulse/crafting… via LinkedIn CIM #CIM #ABM #training

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Lean ABM: Take a targeted, small-scale approach. Start with a handful of hi-value accounts, leverage content, focus on buying signals, develop account playbooks, collaborate across teams. Skill trumps budget. CIM CIM CIM London linkedin.com/feed/update/ur…