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Listen to the Marketing Legends podcast. It features legends of the marketing world who will talk about their careers and share their wisdom. marketingcommunications.wvu.edu/professional-d…

Marketers Now Say Generative AI is the Most Important Consumer Trend of the Year. Generative AI, social video, streaming, and e-commerce everywhere are the top consumer trends of 2023, survey shows: tprk.us/3pEjPml by marketingcharts

Learn key insights into how to determine the best way to go to market, and to manage your channels effectively. marketingcommunications.wvu.edu/professional-d…

Is your #CRM is loaded with dormant accounts? Listen in as Dan Pfister and I discuss a framework for reactivating dormant customers. podcasts.apple.com/us/podcast/rea… #WinBackMarketing

#B2Bmarketing has become such a popular and powerful force for driving sales and growing businesses, so it's no surprise that having an effective #contentmanagement and production plan is key to success. buff.ly/43lyOQ1 #ContentStrategy #ContentMarketing

I shall be speaking at my client's client conference called IGC Harmonics in Tokyo August 2-3. The Harmonics conference is invitation-only. Learn more about it on their website: symphony-marketing.co.jp/igc_harmonics_… #IGCHarmonics #B2B #marketing

In this fast-moving world, it's time to rethink your #B2B #website, from the strategic to the tactical. Let’s begin. martech.org/the-7-b2b-webs… #marketing

Are Walled Gardens the Future? marketingcommunications.wvu.edu/professional-d… #walledgardens #marketing #advertising

Identify who is valuable to you and what is valuable to them: marketingcommunications.wvu.edu/professional-d… @directchick @WVUIMC

Learn how we marketers must change our thinking about ad metrics and more . . . marketingcommunications.wvu.edu/professional-d…

#AI is all about creating intelligent machines that work and react like humans, but what does that mean? Check out my article: How to Use #ArtificialIntelligence in Marketing. buff.ly/44ocOoS #martech #tech #marketingtips #CMO #MachineLearning

Professor Stern, in 1977, published the top textbook about distribution channel strategy, a.k.a. “pull marketing.” marketingcommunications.wvu.edu/professional-d…

Chatbot tech marketing applications is one of the fresh ideas I learned more about at the conference I attended in May. Chris Penn recommends we try GPT4ALL, which is secure, current, open-source and based on current data. thecustomer.net/fresh-ideas-fo…

B2B CMOs See Coming Need for Technical Skills. 49% of global B2B CMOs see data analytics and marketing tech as the most important skills in the coming 1-2 years, with 43% pointing to innovative thinking, survey shows: tprk.us/3NVLBmp by marketingcharts

A process for predicting your customers’ future needs and serving them better than the competition. marketingcommunications.wvu.edu/professional-d… #B2B #Marketing

Your #ElevateB2B marketing industry news for this week 🔎 explores: 📈 Rising Personalization in B2B 📲 #Meta’s New Llama 2 AI 🔎 #Bing Chat's Visual Search 🔀 Changing B2B CMO Roles Our Lane R. Ellis has these & 10+ more, PLUS 💫 insight from Christopher S. Penn: ➡ tprk.us/3O4uOO2

Listen in to hear why making shareholders rich is not the main purpose of companies – it is actually enriching people’s lives. marketingcommunications.wvu.edu/professional-d… @directchick  IMC@WVU #MarketingLegends

Ramstad: AI threatens your privacy more than your job startribune.com/ramstad-ai-thr… via Evan Ramstad with Matthew Kraft (not on Twitter?) from Code42 (acquired by Mimecast) #AI #dataprivacy #ChatGPT

Understand the differences between Vertical and Horizontal SaaS to choose the perfect software solution for your business. #SaaS #Business #ContentMarketing marketinginsidergroup.com/content-market…