Life's too short to let your man settle for old, faded tees, ladies. 💁‍♀️

Sub RPV 4× from one line of copy. All we did? Solve the objection we already knew they had. Stop guessing.

What apps do y'all use for Upsells for Shopify?

Trying to find a good option

Just ran a homepage test: 🏆 “Quiz + No Best Sellers” beat all variants: +7.8% RPV +5.7% AOV +1.96% CVR +8.9% sub RPV +4.4% sub orders Personalized > Best approach ever. People want to feel special. Quiz crushed best sellers. More tests coming.

Thoughts?

Just ran a 2-week test on our PDP Buy Box. 📉 Short-term dip: –17% RPV –10% CVR –8% AOV But 📈 subs jumped: +61% in subscription order rate +17% sub RPV 1,396 orders 43,144 visitors $123.7K revenue More subscribers = more long-term $$. Retention will prove this win.

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🔥 A/B Test: Moved Benefits Section Higher 15 days | 16,449 visitors | 1,004 orders | $137,945 revenue Results: Conversion: +10.17% Revenue/visitor: +11.54% Profit/visitor: +11.58% Impact: +$32,565 monthly revenue, +210 orders/month Takeaway: Small layout changes = big rev

Haven't tried Shopify Sidekick? You're missing out. It creates custom reports, generates data-driven A/B test ideas, and eliminates hours of manual work. Stop building dashboards from scratch, let Sidekick handle it in seconds.

I'm taking Strategy Sessions right now. If you are a brand making $300k+/mo and needs help with auditing your website and funnel, hit me up here: cal.com/rubens-ferner-…

Your website design doesn't matter if your fundamentals are broken. You can have the most beautiful site in the world. Perfect typography, stunning visuals, flawless user experience. But if you don't have product-market fit figured out and a compelling offer, it won't work.

Not sure if something will work? Test it. You don’t need certainty to run a test. You just need a solid hypothesis. Your gut says it might work? Test it. Your team is debating whether it’ll move the needle? Test it.

Find your best source of truth and stick to it. For most brands, that's Shopify Analytics. It's incredibly accurate because Shopify uses server-side tracking, which means the data isn't affected by ad blockers or cookie restrictions. Northbeam is also a good alternative.

When should you start A/B testing? If you're doing $200k+ in revenue, you're ready. Statistical significance might take a few weeks to hit depending on the test, but you have enough traffic to start getting real answers. If you're at $300k+, A/B testing is a MUST.

The landing page blueprint that consistently converts: Educational listicles. Most drop-offs happen because people don't understand your value proposition. They land on your page, don't immediately see why they should care, and leave.

Hero landing pages are one of the most effective ways of taking cold meta traffic, educating them and converting them on that very same page. But for people to keep scrolling, you need an EXCELLENT hero section. I've put together a figma swipe file of 40 EDITABLE,