
Robert Sawatzky
@robertsawatzky
Dad, marketing journalist & content guy, former disc golfer and Winnipeg Jets fan living in Singapore. Opinions are mine of course, not my employer's.
ID: 277814474
http://ca.linkedin.com/pub/robert-sawatzky/4/64b/808/ 06-04-2011 02:47:21
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516 Following





Instead of licking its wounds, #TikTok is out courting the big agency holding companies with what analysts say are still low CPMs given the platform’s popularity. Read more from Jessica Heygate Campaign Asia campaignasia.com/article/exclus…

Sometimes you wonder what’s really been holding back brands from making long overdue changes. My colleague Matthew Miller tackles Uncle Ben’s, Darlie, the Washington football team and more in this smart opinion piece. campaignasia.com/article/the-cu…

For #WorldMentalHealthDay my colleague Matthew Miller has taken another look at how the best campaigns tackling a variety of mental health challenges stand out. Have a look. campaignasia.com/article/awaren…


A great feature article from my colleague Surekha Ragavan today on industry debate over period leave. Not everyone is aligned on how the issue is framed but open discussions at the very least destigmatise what women are going through at the workplace. campaignasia.com/article/period…

We at Campaign Asia are really pleased with how this new video/podcast series has started off. I think it delivers something unique and I hope people will find it useful. First episode is really insightful, and some fun future episodes are taking shape.

Excellent analysis here by Jessica Heygate of the compromises tech companies like Apple make to privacy principles when operating globally. campaignasia.com/article/apples…

Just wrapped up another awesome conversation with many of Asia's top marketing leaders as part of Campaign Asia's #PowerList in partnership with @Twitter. Some incredible insights from these #LeadersForGood on the trust first needed to carry out their brand purpose authentically.


Pretty much everyone agrees that attention metrics are the way to go in online advertising. So what's taking so long? A tour de force exploration of the issue here by my @campaignasia colleaugue Jessica Heygate.



Asia-Pacific Power List #LeadersForGood hadir kembali tahun ini! Bermitra dengan Campaign Asia, kami merayakan pemasar paling berpengaruh di kawasan Asia Pasifik. Selamat kepada para pemasar di Indonesia yang terpilih sebagai Asia-Pacific Power List 2022.

Really disappointed by this Winnipeg Jets. I’m not sure what management was thinking but I was expecting at least 2 others to be sent to the Moose before Johnny. Kovacevic claimed off waivers by Habs, via Winnipeg Sun winnipegsun.com/sports/hockey/…
