Robert Sawatzky (@robertsawatzky) 's Twitter Profile
Robert Sawatzky

@robertsawatzky

Dad, marketing journalist & content guy, former disc golfer and Winnipeg Jets fan living in Singapore. Opinions are mine of course, not my employer's.

ID: 277814474

linkhttp://ca.linkedin.com/pub/robert-sawatzky/4/64b/808/ calendar_today06-04-2011 02:47:21

536 Tweet

394 Followers

516 Following

Campaign Asia (@campaignasia) 's Twitter Profile Photo

Brand rivalries: Grab vs Gojek - Which superapp is the superest? Watch our animated recap of how the two SEA unicorns have expanded beyond their ride-hailing roots and are vying for brand supremacy. buff.ly/32BFiOQ

Brand rivalries: Grab vs Gojek - Which superapp is the superest? Watch our animated recap of how the two SEA unicorns have expanded beyond their ride-hailing roots and are vying for brand supremacy. buff.ly/32BFiOQ
Robert Sawatzky (@robertsawatzky) 's Twitter Profile Photo

Although these are more visual on desktop than mobile, I still love this brand rivalry series we’re doing. campaignasia.com/top1000brands/…

Although these are more visual on desktop than mobile, I still love this brand rivalry series we’re doing. campaignasia.com/top1000brands/…
Robert Sawatzky (@robertsawatzky) 's Twitter Profile Photo

Instead of licking its wounds, #TikTok is out courting the big agency holding companies with what analysts say are still low CPMs given the platform’s popularity. Read more from Jessica Heygate Campaign Asia campaignasia.com/article/exclus…

Robert Sawatzky (@robertsawatzky) 's Twitter Profile Photo

Sometimes you wonder what’s really been holding back brands from making long overdue changes. My colleague Matthew Miller tackles Uncle Ben’s, Darlie, the Washington football team and more in this smart opinion piece. campaignasia.com/article/the-cu…

Robert Sawatzky (@robertsawatzky) 's Twitter Profile Photo

For #WorldMentalHealthDay my colleague Matthew Miller has taken another look at how the best campaigns tackling a variety of mental health challenges stand out. Have a look. campaignasia.com/article/awaren…

Robert Sawatzky (@robertsawatzky) 's Twitter Profile Photo

Campaign continues to push beyond straight journalism with its new global Advertising Intelligence tool. Have a look at the promo reel: youtu.be/ikv0jqynNTU

Robert Sawatzky (@robertsawatzky) 's Twitter Profile Photo

A great feature article from my colleague Surekha Ragavan today on industry debate over period leave. Not everyone is aligned on how the issue is framed but open discussions at the very least destigmatise what women are going through at the workplace. campaignasia.com/article/period…

Matthew Miller (@dust_from_stars) 's Twitter Profile Photo

We at Campaign Asia are really pleased with how this new video/podcast series has started off. I think it delivers something unique and I hope people will find it useful. First episode is really insightful, and some fun future episodes are taking shape.

Robert Sawatzky (@robertsawatzky) 's Twitter Profile Photo

Excellent analysis here by Jessica Heygate of the compromises tech companies like Apple make to privacy principles when operating globally. campaignasia.com/article/apples…

Robert Sawatzky (@robertsawatzky) 's Twitter Profile Photo

Just wrapped up another awesome conversation with many of Asia's top marketing leaders as part of Campaign Asia's #PowerList in partnership with @Twitter. Some incredible insights from these #LeadersForGood on the trust first needed to carry out their brand purpose authentically.

Just wrapped up another awesome conversation with many of Asia's top marketing leaders as part of <a href="/CampaignAsia/">Campaign Asia</a>'s #PowerList in partnership with @Twitter. Some incredible insights from these #LeadersForGood on the trust first needed to carry out their brand purpose authentically.
Matthew Miller (@dust_from_stars) 's Twitter Profile Photo

Pretty much everyone agrees that attention metrics are the way to go in online advertising. So what's taking so long? A tour de force exploration of the issue here by my @campaignasia colleaugue Jessica Heygate.

Robert Sawatzky (@robertsawatzky) 's Twitter Profile Photo

Started the day with a great discussion with a group of top marketers in the Philippines. Covid is hitting hard but brands are responding in new ways and using new types of media to not just engage customers but be of service to them. Thanks ⁦@Twitter⁩ for partnering!

Started the day with a great discussion with a group of top marketers in the Philippines. Covid is hitting hard but brands are responding in new ways and using new types of media to not just engage customers but be of service to them. Thanks ⁦@Twitter⁩ for partnering!
Marketing ID (@marketingid) 's Twitter Profile Photo

Asia-Pacific Power List #LeadersForGood hadir kembali tahun ini! Bermitra dengan Campaign Asia, kami merayakan pemasar paling berpengaruh di kawasan Asia Pasifik. Selamat kepada para pemasar di Indonesia yang terpilih sebagai Asia-Pacific Power List 2022.

Robert Sawatzky (@robertsawatzky) 's Twitter Profile Photo

Really disappointed by this ⁦Winnipeg Jets⁩. I’m not sure what management was thinking but I was expecting at least 2 others to be sent to the Moose before Johnny. Kovacevic claimed off waivers by Habs, via Winnipeg Sun winnipegsun.com/sports/hockey/…