Robbie Crabtree (@robbiecrab) 's Twitter Profile
Robbie Crabtree

@robbiecrab

Storyteller in tech. Work with some of the most incredible founders to drive the narrative. Told stories in court as a criminal prosecutor in 102 trials.

ID: 337470092

linkhttps://sorenborn.com/ calendar_today18-07-2011 02:38:19

19,19K Tweet

18,18K Followers

1,1K Following

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When founders feel doubt or pushback from investors the natural tendency is to go smaller. The more effective approach is to push even bigger. Get out of the logical brain and into the emotional brain.

Robbie Crabtree (@robbiecrab) 's Twitter Profile Photo

The effortless communication by Vance last night showed once again why great communicators shape reality. As a former debate guy and trial lawyer myself, he executed brilliantly and there are so many lessons to take from his delivery.

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I wrote my thesis on Narrative Design and Strategy of the Religious Right in the 1970s and 1980s. I believed the Narrative Games would get significantly more vicious and important. That was back in 2010 and it’s crazy to see where things have gone.

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The reason great founders tell their best stories repeatedly is because it indoctrinates people into their worldview. Only works when you can tell a great story.

Robbie Crabtree (@robbiecrab) 's Twitter Profile Photo

The opening line of Red Rising is the definition of hooking the reader. "I would have lived in peace. But my enemies brought me war." The rest of the first page builds on it and finishes with a stunning dismount... "He is wrong. None of them will survive."

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It's so important that the best founders in America have the ability to storytell and make the world believe in their mission. Especially the dual use companies.

Robbie Crabtree (@robbiecrab) 's Twitter Profile Photo

Don't get caught in the trap of sounding like all the other founders out there. If you listen to all the "conventional wisdom" you're going to blend in. Be memorable.

Robbie Crabtree (@robbiecrab) 's Twitter Profile Photo

Great communicators make the message clear. Then they make it emotional. Then they make it musical. It’s a 3 step process of refinement.