Nothing prepares you for how your customer evolves as your business grows. In the early days, it’s the innovators and early adopters. You know their names. You swap DMs. Their feedback shapes your product. They’re not just customers, they’re teammates. And it feels like they’ll

To be interesting, be interested.

You walk into a room full of impressive people. Your nervous system kicks in. Scanning for status, threat, and approval. It’s wired to do that. If you’ve been a high performer you’ve probably learned to tie being interesting with being featured. Being on stage. In the spotlight.

Yes.

Calling all DTC peeps. If we were to move performance creative (Video + Edits) to an agency. What are the best ones and why?

Raising money? Stop tweaking your deck. Start proving you’re the one worth betting on. Startup investing is about betting on the jockey, not the horse. The best founders get funded, not always the best businesses. I’ve invested in 15+ companies as an angel. Some are thriving.

People that join startups are crazy.

They Believed In The Vision… Even When It Didn’t Make Sense In episode 3 of Burnout to Breakthrough, I talk about something I don’t share enough, the people behind OUTWAY. The team. The energy. The heartbeat of the brand. We’re not just coworkers, we’re builders.

Most bad decisions are feelings dressed as facts.

Being easy to work with is a competitive advantage.

My most impactful work is not done behind a screen. But relearning and reminding myself that truth has been an evolution. From hands on tools to mind on the future is a weird transition. But one every founder needs to make.

In the early days of business, it’s tempting to kick the can down the road. Avoid the hard calls now, and tell yourself you’ll deal with them later. The problem is, risk compounds. Every day you delay, the cost of inaction grows. Not happy with your cofounder? That tension

As kids, life was effortless. Meals appeared, rides arrived, vacations were planned. All we had to do was play. Now, to live like that again as adults requires extraordinary success. A chef, a driver, an assistant, a planner. Layers of support that recreate the ease we once took

So when's everyone launching BFCM this year?

At what age will I stop believing I can go pro in a sport i just picked up?

Between 5–8am I get 8 hours of work done. No incoming emails, texts, or slacks. Just focus and a clear mind.

Business is chaos. Progress is messy. Scale is hard. Reject those that say otherwise. They’re likely trying to sell you a course.

Blown away by the turnout for today’s OUTWAY x Rise and Run Club in Ottawa. Over 150 runners showed up 🤯 So fun. Thanks for having me ✌️

Be inspired, but don’t copy. What works for others may not work for you. Learn from the best and carve your own path.