The Masters is a massive economic driver for the local community. It is estimated that it will bring in around $120 million to the area. And around 4,000 homes will be rented for the week. Richmond County Schools schedule their spring break during Masters week. Some

I have written a lot about the business of golf within the United States. But what does the game look like globally? The U.S. has the most on-course golfers at 26.6 million - it is actually triple the next closest country. Here is a look at the top ten countries with

Opposite-field events can be challenging to market on the PGA Tour. I dove into the Myrtle Beach Classic to try and understand what their strategy is. The tournament is sponsored by Visit Myrtle Beach - the marketing arm of the Myrtle Beach Chamber of Commerce. They spent

Independent Media continues to grow at a rapid clip in the golf space. Golfers are consuming content in different ways - but they love consuming it on YouTube. The channels I looked at have all grown their subscribers by 10% in the last year. And three channels have grown

Acushnet and Callaway reported earnings last week. Their growth wasn't as strong as we've seen in the past. But the United States is still seeing significant demand for golf. Acushnet U.S. sales were up 13% on the quarter. Callaway didn't disclose U.S. numbers - but said

A 38-year-old from a small town in Eastern Iowa is playing on the DP World Tour this week. It will be the highest level of golf he's ever played. He's never had a Korn Ferry, Challenge Tour, DP World Tour, or PGA Tour start. Jordan Weber is one of the best stories in golf

There have been 2.4 million net new golfers since 2018. One of the main drivers of new golfers? Females. Since 2018 - 1.3 million net new females have taken up the game of golf. The female participation rate is the highest its been since 2006. And they are spending money

The PGA of America moved its headquarters to Frisco, Texas, two years ago. They spent a little over $30 million on a new facility. They now have 600 acres including two golf courses capable of hosting major championships in their backyard. Studies suggest that the move to

One of the biggest pop-up businesses in golf is happening this week. Last year, the U.S. Open sold around 400,000 items over an 11-day stretch. To make it happen - it is a multi-year planning process. Here is how it works. Merchandise preparation begins two to three years

Pinehurst's history is loaded with business stories. From its founding by a soda fountain entrepreneur to a bank sale. A quick thread:

I stumbled upon an interesting development in college golf. And it isn’t coming from the powerhouses - or even a major conference. Eastern Michigan University is investing millions of dollars to compete. Here is what they have going on: Eastern Michigan University has 16,000

College golf is following the trends of the current college athletics environment right now. It's an arms race. Alabama is spending $40 million on a golf facility. Vanderbilt is spending an additional $11 million on upgrades to its facility. Oklahoma is spending $7 million

I'm going to write about the supply and demand issue of tee times next week. Would love your help. There is a link below to a quick survey - it will take 3 minutes. No email capture, no name. Just trying to make my newsletter a little better. And if you feel strongly about

Golf has a problem. Tee times. Golf rounds were around 500 million in 2006 - that is when they started to decline. In 2019 - there were 441 million rounds. And golf course supply has generally followed that trend. From 2006 to 2023, over 2,000 golf courses were closed

Inflation has risen 24.8% since 2019. Golf has gotten more expensive in that time. But has it outpaced inflation? Golf courses generally get a bad rap in increasing green fees. They are customer facing - it makes sense. But I don't think it falls on them. Labor, agronomy

The Open makes up a significant portion of revenue for the R&A. And the R&A's revenue has increased by 41% since 2019. No one does tickets like The Open, either. Children under 16 get in free for the week. And fans aged 16 to 24 get tickets at half price. Today's piece

Junior #Golf participation has continued to see record growth 📈 In a recent Perfect Putt article, it shows the impact @youthoncourse is making alongside metrics from National Golf Foundation and The Aspen Institute. Read more: bit.ly/3Yq8Z2u

Here's a pulse on the golf industry in the first six months. • Rounds up 2% • Golf equipment flat • Golf apparel down 9% Golf rounds are really the gold standard metric for the industry. Rounds up 2% is a respectable number. They were up 5.5% during the same timeframe

Topgolf has been discussed a lot over the last few weeks. Here is a stat that is concerning. For its second quarter - Topgolf same venue sales are flat versus 2019. • 2024 vs 2019: 0% growth And even worse - 3+ Bay (corporate) rentals are down 5% for the same period.

The amount of money at stake on the PGA Tour this week is insane. • $100 million total • $25 million to first Here's how high that $25 million number stacks up. • It would rank 84th on the PGA Tour career money list • It would rank 15th on the DP World Tour career money