Rayner Sheridan, (ex Meridian Audio) launches Consultancy Business buff.ly/35mx2nf Rayner Sheridan - The Strategic Marketer @hometechgallery #smarthome #homeautomation #AVTweeps #tech CEDIA EMEA ClarityAlliance #hifi #AV #Liveinstall #avwteeps #homecinema

Thanks to everyone who supported me with the successful launch of my website raynersheridan.com Have a great weekend!

Are you struggling with a marketing issue? I offer free online consultations of up to one hour - these sessions can be booked quickly and easily online here bit.ly/2Ryevw5 #Marketing #avtweeps #smarthome #tech #consultancy

There has never been a more important time to listen to our customers. As marketers, we can use our empathic skills to gather and collect that customer insight quickly. What is their situation? What has changed for them? Maybe it’s time to make that call…. #avtweeps

Marketing case studies are a bit like a box of wine – they can be very cost effective, and it is amazing what you can squeeze out of them! As with the wine just make sure your content is of the highest quality…. #Marketing #avtweeps #smarthome #tech #consultancy

Marketing thought of the day.... Setting your pricing can be like handling a big bloke on roller skates – easy to put down but a lot more difficult to pull back up again! #Marketing #avtweeps #smarthome #tech #consultancy

Luther and Janet are currently on the radio singing the ‘best things in life are free …’ and they are. You can speak to me for an hour. See: bit.ly/2Ryevw5 #Marketing #avtweeps #smarthome #tech #consultancy

Marketing thought of the day - printed marketing brochures are a bit like Tom Jones – been around ages but exceptionally reliable performers who can still belt out the hits when required... #Marketing #avtweeps #smarthome #tech #consultancy

Launching an email campaign without segmenting your data is like potty training – you’ll invest a lot of time and emotion in the process but will rarely hit the target.... #Marketing #MarketingStrategy #AVTweeps #consultancy

Relying on gut instinct and that market research you did 5 years ago is the same as pretending those jeans you wore when you were 18 still fit you…unfortunately the world and your waistline has changed... #Marketing #B2B #MarketingStrategy #avtweeps #consultancy

Artificial Intelligence (AI) and Marketing… Is it a bit like ‘swinging’ in the 1970s, you think lots are doing it, but the reality is that the majority are just talking about it? #Marketing #ArtificialIntelligence #AI #avtweeps

Focusing on digital marketing techniques alone is like trying to play a round of golf with one club... #Marketing #b2bmarketing #integratedmarketing

Thought of the day.....as with the Kama Sutra the positioning of your product is vital....it plays an integral part of your marketing communications plan #Marketing #b2bmarketing #AVtweeps #marcomms