Rayla Rappaport (@raylarapp) 's Twitter Profile
Rayla Rappaport

@raylarapp

Sales & marketing @FinaloopTeam | Ecommerce CPA 🧮| Brand, content, & sales 🎯🚀| Oddly amused by dad jokes 🤣

ID: 1480968564551077899

calendar_today11-01-2022 18:23:26

270 Tweet

184 Followers

242 Following

Colson Myers (@colsoncmyers) 's Twitter Profile Photo

Here’s the 80/20 of ecom finance that will help you scale to 8 figures 👇🏻 1. Use Finaloop for accurate accounting to understand unit economics 2. Raise your prices and test the effect on net revenue 3. Negotiate longer payment terms and lower prices with suppliers 4. Pay

Lioran Pinchevski (@lioranpi) 's Twitter Profile Photo

Most eCommerce brand’s financials are fu***d The more brands I speak to, the more clear this is. At ECF live, I gave a session called “How to unfuck your financials” with Sam Hill from Ecom CFO Since there was a lot of interest in the topic, I thought I’d share the key

Most eCommerce brand’s financials are fu***d

The more brands I speak to, the more clear this is.

At ECF live, I gave a session  called “How to unfuck your financials” with <a href="/sam_hillg/">Sam Hill</a>  from Ecom CFO

Since there was a lot of interest in the topic, I thought I’d share the key
Lioran Pinchevski (@lioranpi) 's Twitter Profile Photo

In the last thread, we talked about how to set up your P&L and understanding the difference between your fixed costs and your variable costs. Today we’ll cover the top 4 KPIs to track to measure the health of your business (the importance of fixed vs variable will come up again,

In the last thread, we talked about how to set up your P&amp;L and understanding the difference between your fixed costs and your variable costs.

Today we’ll cover the top 4 KPIs to track to measure the health of your business (the importance of fixed vs variable will come up again,
Rayla Rappaport (@raylarapp) 's Twitter Profile Photo

The benchmarks & KPIs shared by Lioran Pinchevski and Sam Hill at eComFuel Live are the start of more transparency in this complex financial world for ecommerce. I hope it paves the way for a lot more similar discussions (and debates) on the topic. Andrew Youderian thanks again!

Lioran Pinchevski (@lioranpi) 's Twitter Profile Photo

Is it time to say goodbye to TikTok Shop? Lots of brands jumped on the TTS wagon but are still dealing with so many unknowns. We wrote you a complete guide to selling on TTS to help make the uncertainties a little less uncertain. finaloop.com/blog/tiktok-sh… Here's the TL;DR: The

Lioran Pinchevski (@lioranpi) 's Twitter Profile Photo

"That's just a tool that just doesn’t exist.” He wasn't wrong. When Ramon Berrios 🎙️ said it - on episode #270 of DTC Pod back in April 2023 - it was a 100% true statement. Cut to right now - that statement is 100% wrong :) Because, as some of you already know, last week the

Lioran Pinchevski (@lioranpi) 's Twitter Profile Photo

In the often small-margin reality of DTC, small steps can make a big impact. And I love seeing how relentless, proactive brand owners devise smart ways to run better, healthier businesses every day. So Rayla Rappaport and I gathered some of these tried and tested, real-life tips for

In the often small-margin reality of DTC, small steps can make a big impact.

And I love seeing how relentless, proactive brand owners devise smart ways to run better, healthier businesses every day.

So <a href="/RaylaRapp/">Rayla Rappaport</a> and I gathered some of these tried and tested, real-life tips for
Lioran Pinchevski (@lioranpi) 's Twitter Profile Photo

- Bench Accounting by Mainstreet to Finaloop migration website ✅ - Dedicated onboarding, connection and migration process ✅ - 2024 FREE books close for Bench ecommerce customers who prepaid and got left out of pocket ✅ finaloop.com/migrate-from-b… #ecommerce

- <a href="/Bench/">Bench Accounting by Mainstreet</a> to Finaloop migration website âś… 
- Dedicated onboarding, connection and migration process âś…
- 2024 FREE books close for Bench ecommerce customers who prepaid and got left out of pocket âś…

finaloop.com/migrate-from-b… 
#ecommerce
Lioran Pinchevski (@lioranpi) 's Twitter Profile Photo

🚨🚨 Summary of full Bench Accounting by Mainstreet closure/acquisition FIASCO (with some juicy deets, too.)🚨🚨 "Detail-Oriented," "Trustworthy," and "Organized." These are the top three characteristics business owners desire most in a bookkeeper or accountant. Meanwhile, "Careless," "Dishonest," and

Lioran Pinchevski (@lioranpi) 's Twitter Profile Photo

This isn't just another post about how the tariff virus will kill you. It's the vaccine. ⚡ INTRODUCING: FINALOOP'S SKU ANALYSIS DASHBOARD Here’s how it works (a thread)

Finaloop (@finaloopteam) 's Twitter Profile Photo

📷 Big news: We're launching the Finaloop Ecom Finance Academy — the 1st event built to help DTC brands win in 2025. From surviving tariffs to smarter funding - it’s the financial edge your brand needs. 🎟️Free for qualified brands 📍Austin | June 5 👇 finaloop.com/academy/events…

📷 Big news: We're launching the Finaloop Ecom Finance Academy — the 1st event built to help DTC brands win in 2025.

From surviving tariffs to smarter funding - it’s the financial edge your brand needs.

🎟️Free for qualified brands
📍Austin | June 5
👇
finaloop.com/academy/events…
Rayla Rappaport (@raylarapp) 's Twitter Profile Photo

The biggest tax handicap founders face? Not knowing what they don’t know. That blind spot = missed cash. Join me + Startup CPG to start asking the right questions — and stop leaving money on the table. 💸

Lioran Pinchevski (@lioranpi) 's Twitter Profile Photo

TikTok Shop is🔥 But behind the scenes? Your numbers are a mess. ❌ Sales & fulfillment? Delayed. ❌ Discounts & subsidies? Hidden. ❌ Fees & commissions? Buried. ❌ COGS & samples? Disconnected. Ecommerce founders need more. We’ve been building the only integration that actually

Lioran Pinchevski (@lioranpi) 's Twitter Profile Photo

We pissed off a lot of customers. For the past year, TikTok Shop exploded for ecommerce brands. Every week, we got the same question: “When is your TikTok Shop integration coming?” The truth is that for a long time, we couldn’t build it. TikTok Shop was pure chaos. It was a

Taylor Holiday (@taylorholiday) 's Twitter Profile Photo

As July books close, you're gonna start to hear more about the tariff pain showing up for eCom brands. Why now? The median cash conversion cycle for an 8-figure eCommerce brand is 92.63 days (source: Finaloop). That means that brands generally have about 3 months of

As July books close, you're gonna start to hear more about the tariff pain showing up for eCom brands.

Why now?

The median cash conversion cycle for an 8-figure eCommerce brand is 92.63 days (source: <a href="/FinaloopTeam/">Finaloop</a>). That means that brands generally have about 3 months of