Richard H Thaler (@r_thaler) 's Twitter Profile
Richard H Thaler

@r_thaler

Professor of Behavioral Science and Economics, @CDR_Booth, @ChicagoBooth Co-author of Nudge:The Final edition, author of Misbehaving. Slayer of #sludge

ID: 352673744

linkhttp://faculty.chicagobooth.edu/richard.thaler/index.html calendar_today10-08-2011 23:13:24

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Richard H Thaler (@r_thaler) 's Twitter Profile Photo

A great initiative. Call it the Golden Rule for Business: Treat customers the way you want to be treated. Ending a subscription should be as easy as it was to start. Why not?