“Happier team members provide better experiences for guests, which keeps our guests coming back time and time again.” Abby Czito, Global XM Insights & Analytics Lead at KFC. #X4Sydney

"Ensuring that we're connecting with our employees remains critical and central to ensuring that we've done a great job with our EX program." At #X4Sydney, Queensland Rail shared how they’re transforming EX using AI and data-driven insights.

“To build strong human connections with your customers, with your employees, with your partner, with your kids is giving them the right conversation at the right time.” Kamal Sarma, best-selling author and Co-founder of Rezilium. #X4Sydney

What customers want from brands is evolving — and the best brands are evolving with them. At X4, we asked attendees to share the brands they love and why. Their answers say a lot about what matters most today. 🤝 What’s a brand that’s really impressed you lately?

"With Qualtrics, you don't just measure engagement, you take action to retain talent, you empower your managers, engage all of your employees to deliver real business results." - Jeff Gelfuso, Qualtrics CPO Watch the best of X4 on-demand now. qualtrics.com/x4summit/conte…

A good brand experience sticks with you. At X4, we asked attendees to share which brands are doing it right — and why. What’s a brand you think is setting the bar higher today? Let us know your hot take on who's doing it best! 🤔

"Delivering consistency at the scale like KFC? I think it really starts with listening and acting fast." - Rob Swain, KFC Chief Operations Officer Learn how KFC delivers exceptional experiences across 30k locations worldwide. qualtrics.com/x4summit/conte…

Brand loyalty is changing — and it’s not just about price or convenience anymore. We asked X4 attendees to name a brand that’s made an impact on them. Their answers reveal what today’s customers value most. How about you? Which brand experience stands out for you lately?

Great strategy starts with great data. Discover how today’s leaders are leveraging AI research and real-time insights to shape the future. Watch more from X4 here: qualtrics.com/x4summit/conte…

"We all face the same reality... We have tons of data, but turning them into insights to help us make confident decisions, that's getting harder." - Ali Henriques Unlock the strategies to ask the right customer questions and act decisively. 👉️ qualtrics.com/x4summit/conte…

What makes a brand unforgettable? We asked X4 attendees to name one that’s nailed the experience. Their answers show that memorable experiences beat transactions every time. What brand experience do you wish more companies would learn from?

Broken journeys = broken loyalty. New Qualtrics data shows 22 U.S. industries are missing critical CX gaps by focusing on touchpoints over full journeys. The fix? 👉 Journey Metrics qualtrics.com/blog/closing-t… #CX #JourneyMetrics #Qualtrics

"Most of you are likely focused on building great experiences for your customers... but you have to deliver that same experience to the people that actually serve your customers." - Donna Morris, Chief People Officer at Walmart Watch X4 on-demand now: qualtrics.com/x4summit/conte…

AI in customer service isn’t about replacing humans—it’s about enhancing human connection. Smart brands are using AI to resolve issues faster and make customers feel heard. Here’s how: qualtrics.com/experience-man…

There are 3.8 Trillion dollars of global sales at risk from bad experiences. Find out how brands are embedding experience management into every layer of their business to avoid delivering bad experiences. qualtrics.com/x4summit/conte…

Your customers don’t want more channels. They want better ones. Too many digital service journeys still feel broken—because they are. Here’s how to fix the experience for good:👇 qualtrics.com/experience-man…

A name that instantly comes to mind = a brand doing something right. We asked X4 attendees to tell us which brand left a lasting impression. No overthinking required. Shout out a brand that you've been loving! 👇️

"At the end of the day, we want to be able to tell a compelling story to our leadership team." Get inspired by X4 breakthroughs, strategies, and stories shaping the future of experience. Watch on demand now: qualtrics.com/x4summit/conte…

Sometimes all it takes is the right words to spark inspiration and keep the team firing on all cylinders. 🔥 These 50 quotes will get you and your team inspired: qualtrics.com/blog/customer-…

At Qualtrics, we believe every great experience starts with understanding people. Agentic AI is our next leap forward. It is designed to help organizations not just listen, but act with empathy, context, and speed.