#PR is easy. It's like wrapping gifts... with torn paper, mismatched ribbon, and someone insisting you use sustainable materials—while the kids try to peek. But in the end, the smiles make it all worth it ✨

That’s a wrap! 🎁 Whether you’re pitching stories, sleighing deadlines, or making magic happen behind the scenes - thank you for being part of the Prowly community. Here’s to all the PRosperity, joy, and warmth as we close the year and step into a brighter New Year!

Please, 2025, be good to PR pros. . . . . They’re the magicians behind the headlines, the calm in every crisis, and the wizards of hyper-personalization. Give them the tools ✨like Prowly✨ to conjure results without sacrificing their sanity or their caffeine supply. They’ve

There’s no time to explain, check out the pinned post. #PRtrends

Those first weeks of the New Year just hit different... How’s it going for you?

Save it 👇 (because if you don’t need it, your stakeholders will). 'PR Trends and Predictions for 2025' report - link in the pinned post

📢 Hey PR pros in the UK! Are your media monitoring tools keeping up? If not, we’ve put together a quick guide to the 5 best media monitoring services for 2025—tailored to the UK market 🇬🇧 👉 Read the full comparison to find your best match: prowly.com/magazine/best-…

Offline = out of sight? 👀 🇬🇧 UK: 70% of adults consume news via TV and on-demand services weekly. 🇺🇸 US: 33% of adults often get news from television, and 26% from print publications.* If you're not monitoring offline mentions, you're simply missing the loudest signals. 📺

Steps to enhance your media monitoring strategy: 1️⃣ Identify key print publications relevant to your industry. 2️⃣ Utilize tools that offer both digital and print monitoring capabilities. 3️⃣ Regularly analyze and report on print media coverage. For a holistic view of your brand's

“Why didn’t we know we were featured?” — said no one who uses smart broadcast monitoring. Take control of your brand’s story. 📺 Read now: 🔗 prowly.com/magazine/broad…

PR win? Or a missed opportunity? The scenario depends on the tool you use. 👉 You spent hours searching for journalists who might care. 👉 One of them tweeted they were looking for a story in your exact niche. 👉 But.. You didn’t catch it. 😬 🎯 If you're serious about proving

Want your brand to show up in ChatGPT results? Write a better comms plan — and earn mentions on authoritative sources. Generative Engine Optimization (GEO) starts with two things: 1️⃣ A smart, structured communication strategy 2️⃣ High-quality media coverage your audience (and AI)

3 signs you need a better print media monitoring approach: 1️⃣ You're relying on journalists to tell you when you're published. 2️⃣ You find out about mentions... days later. 3️⃣ You’re missing key PR reporting metrics - and can’t show convincing results of your hard work. The

How do high-performing PR teams measure success? Not by impressions alone. This new guide breaks down: ✅ The right brand metrics ✅ How to track them ✅ Tools to make it easy ✅ What a data-led culture looks like Read this article: prowly.com/magazine/brand… and... Make sure to