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Despite clear policies restricting the use of licensed music to non-commercial posts, influencers routinely embed trending tracks into branded posts to boost their reach. But music companies have had enough. livemint.com/industry/media… Trust our hard work, subscribe to

Memes are fun, but are they legal??Bollywood celebrities, Top TV show producers, regulators, industry analysts, lawyers and meme pages themselves break down everything wrong with India’s ₹3000 crore Meme Industry⚠️ I report for Mint: livemint.com/industry/india… #memes #news

#ICYMI | As meme pages evolve into lucrative marketing engines, rampant #ContentCopying and unchecked promotions are drawing scrutiny from copyright holders and regulators - threatening to disrupt a ₹3,000 crore industry. (Pratishtha Bagai reports) livemint.com/industry/india…

As attention span shrinks, #influencers have just a few seconds to hook viewers. They are splitting content into 60-90 second clipping. Influencers rue that viewers are doomscrolling for hours, but not following their accounts. (Pratishtha Bagai reports ) livemint.com/industry/media…

🚨Fake managers have become a real problem for influencers‼️ According to a report, creators lost ₹350 crores worth of brand deals in 2024 due to imposters pretending to be their managers to charge commission from them, I report for Mint: livemint.com/industry/conte… #creators

India's over 4 million influencers lost about ₹350 crore worth of brand deals in 2024 because unauthorised managers tried negotiating deals for them! Pratishtha Bagai flags off this concern in Mint today 🔗 livemint.com/industry/conte…

41% of Indians seek #cybersecurity info on #socialmedia! Thus #cyber experts are turning #influencers, sharing insights on #cyberthreats. Brands like Quick Heal & HDFC Bank are actively partnering with #creators on this too! Read my latest on Mint: livemint.com/news/influence…

Telcos push back on spam rule delays; TRAI insists on fines. After interim relief from TDSAT, telcos score a small win as DoT rejects TRAI’s bank guarantee plea. Read in detail 👇 livemint.com/news/telcos-do… Trust our hard work, subscribe to #MintPremium: livemint.com/premium ✨

After a three-year wait, #ElonMusk-owned #Starlink has finally received the green light to launch its satellite internet services in India – a move that could provide connectivity in rural areas where physical infrastructure remains poor. Jatin Grover ✍️ livemint.com/companies/news…

Popular TV and film characters of ‘90s and 2000s, kept alive and popular through memes, are returning to screens, but this time to endorse products. Brands like Ather, Flipkart, Myntra, Acko and Gadda Co. play on the nostalgia of these icons for marketing. livemint.com/industry/adver…

Elusive ROI & fake followers pushing brands to rethink influencer marketing 🤔 Brands like Dabur India Ltd, Plum Goodness & Wow! Momo are thus turning to data-driven solutions like SaaS platforms & affiliate marketing 📈 I report for, Mint: livemint.com/news/fake-foll… #affiliatelink

As radio jockeys transition to influencers, they capitalise on their established skills and popularity, resulting in increased earnings and national recognition. livemint.com/industry/media…