Find it absolutely hilarious that I follow a former Tier 1 Operator with a body count higher than most MT's client rosters and he posts the corniest most soft boy shit that would get him nuked on the TL
Meanwhile, Billy from Bali is talking about the trenches
DESTINED TO DEAL?
Running a Capital Raise offer (or need volume)?
If youβve got real setters, closers & proof β DM me
100+ meeting requests/day
20kβ40k targeted emails/day
Open to non-cap-raise offers if your funnel converts
Most founders lose money on day 0 offers because they treat inboxing like luck, not logistics
If your offer works and your infra doesnβt β youβre not in business
Youβre in make-believe
Cold email isnβt just a biz model
Itβs distribution with cash flow
Hands down the single most common reason why guys running agencies (especially cold email) struggle has more to do with client selection (or lack thereof)
You are not in the PMF business (the founders job)
You are in the distribution business
or at least you should be
Deal Flow is moving almost entirely into Distribution As A Service - spend 10% of your time validating demand (not testing) and 90% pushing infra hard
If you are in the churn & burn game, you will struggle to scale unless you are cracked (homage N.A.)
Stop Solving PMF
Please for the love of God - if you are an agency stop solving PMF
You are not scaling because you are shackled to shitty clients and forced to prove ROI on Non PMF Offers
You need to become a distributor/ traffic broker
Most people are surprised when they ask about my cold email stack
I donβt use Clay
I rarely bother with personalization
Most of my leverage is in:
- Automated domain management
- Automated rotation + swaps
- Tight client selection
Offer > Creativity
Infra > personalizations
btw, the real reason you struggled to charge more than $3- 4K/ month for your Cold Email agency is because your offer is heavily commoditized
- same lists
- Same tech
- Same Scripts
- Same Case Studies
To differentiate, you need real IP / USP, not some $100M Offer wordplay
The beauty of sending millions of emails/mo on autopilot is the expanded surface area of luck
very easy to get exposure to Debt Refinancings, M&A Deal Origination, up-and-coming AI Tools, etc
ID an ICP
Contact the entire TAM in 4 days
Validate partnerships & offers immediately
The Same service can be sold in a dozen ways
- $2k/ mo Retainer for email campaigns for a generic B2B offer
- $15k / Qt for Specific Outcomes at High Volume
- $25k/ yr + 2% of the raise to be introduced to every LP globally each month
Domains literally don't matter
They are F1 tires
people are wayyyy too precious about preserving them
I will literally run them for 3 days and throw them aside
Running a Cold Email Agency without a truly unique approach or IP is slavery
Chatted with a very smart guy last night, getting paid like $2,500/ mo
Up until midnight writing copy on some non-PMF Seed stage bullshit - blamed for every failure
He should be charging $10k/mo min
Positioning is almost always viewed as
"How do I position myself relative to the market?"
instead of
"Which market do I want to position myself in front of?"