We don’t just innovate. We listen. That’s why we partnered with Circana, a leader in consumer research, to ask 1,000 U.S. shoppers what they think about pork from PRRS-resistant pigs. Explore the full Circana Pork Study at bit.ly/411sRsW

PCAI is a great tool to have in your toolbox! Discover 4 tips to finetune your technique in this video. Watch now: bit.ly/4melgPZ #PICGenetics #SwineGenetics #PCAI #SwineRepro

Gene editing and GMOs are not the same thing. But what is the difference? We sat down with geneticist Alison Van Eenennaam to get more details on the important distinction. Learn more: bit.ly/4kUvcgs

PIC’s Lori Kociemba has you covered from gilt to sow on this episode of SwineTech, Inc.’s the Popular Pig Podcast. 🎙️ Catch the conversation: bit.ly/453ufMT #PICGenetics #PopularPig #SwineTech #PorkIndustry

Just a heavyweight guy with a robust heart, seeking a farmer who wants to make some high-quality, full value pigs. Meet your match❤️ : bit.ly/40CRrjU #PICGenetics #PIC337 #YouveMatched

Every. 60. Seconds. That’s how often we recorded data to dig into what drives better pork quality. The findings open the door for commercial plants to pinpoint critical time points postmortem to produce higher quality pork. Read the full study here: bit.ly/3HrL6Bx

Beating industry benchmarks in: 🍽️ Marbling 🍽️ Loin ultimate pH 💰 Growth rate 💰 Feed efficiency 💰 Survivability Meet the PIC®800, delivering a win for consumers and producers alike: bit.ly/4f6mFWp #PICGenetics #PIC800 #PorkProduction

Per ISU research, antibiotic use for piglets increased by 379% after a PRRS break. For older pigs, antibiotic use increased by 274%. Learn more: PRRSresistantpig.com #PRRSResistantPig #NeverStopImproving #PRRS

🐖 Genetics + Management 📋 = Dream Duo But don’t take our word for it. Hear from the team at Sandy Pine, the largest PIC multiplier. #PICGenetics #SowLongevity #SowRobustness

Hit the easy button on employee training. Use PIC’s training video library, filled with best practices on various swine topics – in English or Spanish. Better training is a click away: bit.ly/41FwK7p #PICGenetics #EmployeeTraining

Heading to Leman Swine Conference? ✈️ Add these must-see presentations to your list! #PICGenetics #LemanSwine #PRRS #SwineIndustry

A robust lady, seeking an efficiency-focused farmer who wants large, heavy litters. She’ll be a mother like no other. Meet your 100% match: bit.ly/47yX7jh #PICGenetics #Camborough #YouveMatched #SwineGenetics

A Better Pig and A Better Future: Roots Run Deep for Matt Culbertson As the chief operating officer of PIC, Matt Culbertson can’t remember a day of his life that wasn’t centered around the pork industry. Dr. Culbertson recently sat down with Farm Journal's PORK to share his

Tender. Juicy. Lovable. 😍 This dreamy Duroc is the complete package, delivering a flavor profile consumers prefer – and farmers love. Swipe right ➡️ Ihttps://bit.ly/4pNZ5ml #PICGenetics #PIC800 #YouveMatched #SwineGenetics

Q: What innovations will keep pork on consumers’ plate tomorrow? A: Explore how PIC’s decades of progress are shaping meat quality — and driving stronger demand for pork this #NationalPorkMonth👉 bit.ly/42lXr1s #Porktober #PorkQuality #PICGenetics

.Pig Improvement Company (PIC) are driving sustainability... New research shows North American pork producers using PIC genetics cut greenhouse gas emissions by 7.5% compared to the industry average. Learn how genetics are shaping a greener future for pork ⏬ #Swine

👻 👻 👻 Cold weather is creepin’. Prepare for the chill with these hot tips from The Squeal podcast: bit.ly/48zVtyp #PICGenetics #TheSqueal #ColdWeather

Why are we talking about gene editing? Because it’s one of the most important innovations shaping the future of agriculture, food and human health. At PIC, we believe in its potential: our FDA-approved gene edit breeds pigs that are resistant to PRRS, one of the industry’s