Philipbuxton
@philipbuxton
Global VP, Marketing at Xaxis. So expect advertising commentary. Plus sport. And likely some politics. And top 5s probably.
ID: 9104802
https://uk.linkedin.com/in/philipbuxton 26-09-2007 10:14:23
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962 Followers
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.Xaxis (no longer active, follow @GroupMWorldwide)’ AI wizard Sara Robertson showcases how machine learning and bespoke algorithms can deliver better media and business outcomes #wppcannes #CannesLions
4As President @meknyc says we need to stop talking about the potential cost savings of programmatic and talk instead about what value it creates; the outcomes it drives. #awnewyork #outcomemedia Nicolas Bidon Xaxis (no longer active, follow @GroupMWorldwide)
A focus on real outcomes also helps tackle fraud. ‘It’s much harder to fake a test drive’ than a click says Nicolas Bidon #awnewyork #outcomemedia Xaxis (no longer active, follow @GroupMWorldwide)
Lolz, I’m at least 3 of those. If you haven’t yet discovered #hotones, the Gordon Ramsay episode is a great route in (then do Logic). It’s brilliant, chiefly because Sean Evans figures out what these amazing people actually want to talk about.