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New AI workflow that actually works at scale 70% of the time and isn't all hype: • We use Gumloop to push 3 new image generation prompts per client per week into a google sheet • A team member selects the best prompt per client, pastes it into ChatGPT with the client's

If you ever want to scale your SaaS through paid ads, your onboarding needs to start with either a free trial with credit card, or a demo booking. The no-strings-attached free trial approach converts too poorly, especially if users are coming from ads.

Congrats to one of our favorite clients 🦄🚀

I dropped a check off at a Chase Bank in my parent’s town once back in 2019. Never went back. This guy named Rich has called me once a month every month for the last five years thanking me for my business. I’ve never picked up. Gotta respect the dedication.

One of my favorite applications of AI right now is making CustomGPTs for clients in heavily regulated categories. They're a great way to pre-screen copy before sharing with a human for final legal review. Just share your guidelines for ChatGPT to use as its knowledge base.

I don't think Meta ads have ever been harder than they are right now... you need to be so 100% dialed as a business to see strong results right now, it's scary. Not for the faint of heart.

DM me if you want ads like this for your brand ☺️

What's working right now on Meta (Q2 2025 edition): • Testing/Scaling is out, "challenger ASCs" are in: thanks to AI, we now test too many ads to use a simple test/scale structure. We now use our Test campaign to identify the top variant across a batch of concepts. We then move

How is Icon.me performing these days? Video editing get any better?

Reminder that younger consumers actually prefer more authentic, less polished content from brands due to "perfection fatigue". Don't let perfect be the enemy of good when making ads! messaging > aesthetics

Hey Madhav Bhandari - I saw your LinkedIn post on the Storylane marketing budget. $1.2mil on paid and no Meta ads? I bet we can rival the scale of influencers by EOY if you give us a chance 😁 More on our approach here x.com/peterczepiga/s…

If I was a brand owner, I'd be RUNNING to get this for my team. This will allow you to automate ~80% of creative pipeline and operations in my opinion, the most time-consuming aspect of running any performance marketing org. I can speak from experience speaking with Jimmy slagle

It is so, so important as a founder to be able to close your laptop after a brutally intense workday and radically context switch into a state of present openness for your friends, family, and loved ones. Hardest skill to learn, but you can't take the work home with you.

You can't hurt me, I've already successfully launched into the most saturated, commoditized service business category imaginable