Calling all behavioural science nerds! Nudgestock 2024, the world’s biggest festival of behavioural science and creativity, will take place Friday, July 5th. Tickets to join the live event in London are now SOLD OUT. However, fear not, as you can register for the FREE

What we say we’ll do and what we end up doing are very different. For brands, the danger is listening too closely to customer feedback. Like in this example from GLAD, makers of cling film who introduced a ‘new & improved’ version of its product that backfired. From the

Pricing is like a puffer jacket in Queensland 😎

A weird golf story about customer behaviour

No, AI generated content is not the answer to customer engagement.

Help! I’m looking for ad examples where they’ve contrasted status quo with future Eg “why x when you can y” type of thing - inferred or explicit. Any suggestions?

How to conquer the click conundrum #edm #intuitmailchimp

Early in my consulting career a prospective client gave me some feedback that would change my life. It was the most painful feedback I have ever received. Full vid: buff.ly/3WCsGCT

New research on how people spend refunded money 😲 #behaviouralscience #consumerbehavior #businesstips

New research reveals when to be precise vs. vague in your language #copywriting #behaviouralscience

How time of day impacts decisions ⏰ linkedin.com/posts/bri-will…

Why we need to match words to psychological distance linkedin.com/posts/bri-will…

How promoting your 'traditional' process can win customers and boost sales Me via SmartCompany smartcompany.com.au/business-advic…

Real life sunk cost fallacy in action #behaviouraleconomics

Great example of mental accounting… and so relatable!

Spot on! Woolworths digital pricing doesn’t leave sufficient space to emphasise the per unit cost, so we’re left with the big, scary aggregate.

Whether your customer is a blank slate or comes with price expectations, it’s up to you to make them feel like yours is a good deal. smartcompany.com.au/business-advic…

Agree that surveys are problematic, but so can customer interviews (eg intention-action gap). Good fodder for hypotheses but always need to observe real behaviour.

There are plenty of behavioural change models out there. Bri William’s is one of the best. Bri Williams 👀

How not to do pricing strategy research