PenPath (@penpath) 's Twitter Profile
PenPath

@penpath

PenPath is a platform that automates analysis and surfaces growth opportunities for Ecommerce Leaders so they can increase sales and cut costs.

ID: 1188187316

linkhttps://penpath.com/ calendar_today17-02-2013 03:15:27

2,2K Tweet

21,21K Followers

17,17K Following

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๐Ÿšจ FREE webinar - June 18th! ๐Ÿšจ During our next webinar, Alex Cruz will take you through everything you need to know about leveraging #GoogleAnalytics4 and #eCommerce data to maximize customer acquisition. ๐Ÿ”— Register: bit.ly/3Kn92Uv #CustomerAcquisition #GA4

๐Ÿšจ FREE webinar - June 18th! ๐Ÿšจ

During our next webinar, Alex Cruz will take you through everything you need to know about leveraging #GoogleAnalytics4 and #eCommerce data to maximize customer acquisition. 

๐Ÿ”— Register: bit.ly/3Kn92Uv  

#CustomerAcquisition #GA4
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๐Ÿ”ดJoin us on our next webinar on eCommerce #CustomerAcquisition.๐Ÿ”ด ๐Ÿ“… Date: 18th June, 2024 โฐTime: 11:30 AM - 12:30 PM CT Our last webinar received ratings of 9.4/10 for relevance and 9.8/10 for value. ๐Ÿ”—Sign up: bit.ly/3Kn92Uv #CustomerAcquisition #GoogleAnalytics4

๐Ÿ”ดJoin us on our next webinar on eCommerce #CustomerAcquisition.๐Ÿ”ด

๐Ÿ“… Date: 18th June, 2024
โฐTime: 11:30 AM - 12:30 PM CT

Our last webinar received ratings of 9.4/10 for relevance and 9.8/10 for value.

๐Ÿ”—Sign up: bit.ly/3Kn92Uv

#CustomerAcquisition #GoogleAnalytics4
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Join our upcoming webinar on #eCommerce customer acquisition, where Alex Cruz will explore proven strategies to help you attract clients and achieve success. ๐Ÿ”— Register now: bit.ly/3Kn92Uv #CustomerAcquisition #GoogleAnalytics4

Join our upcoming webinar on #eCommerce customer acquisition, where Alex Cruz will explore proven strategies to help you attract clients and achieve success.

๐Ÿ”— Register now: bit.ly/3Kn92Uv

#CustomerAcquisition #GoogleAnalytics4
PenPath (@penpath) 's Twitter Profile Photo

Join us tomorrow for an exclusive webinar with Alex Cruz, who will be taking you through how to maximize customer acquisition using #GA4 and ecommerce Data. This is your last chance to secure a spot. ๐Ÿ”— Sign up: bit.ly/3Kn92Uv #CustomerAcquisition #GoogleAnalytics4

Join us tomorrow for an exclusive webinar with Alex Cruz, who will be taking you through how to maximize customer acquisition using #GA4 and ecommerce Data.

This is your last chance to secure a spot.

๐Ÿ”— Sign up: bit.ly/3Kn92Uv  

#CustomerAcquisition #GoogleAnalytics4
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I wanted to remind an ecommerce leader who wanted to bring all his platform data together something very important... Data from different platforms doesnโ€™t always play well together. The Economist famously said data is the new oil. I disagree. I think everyone has too

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If your ecommerce conversion rate is 2.5%, is that good?ย ๐Ÿ“ˆ We often get questions about what "normal" performance should be. These are valid questions! However, the answer ultimately depends on your industry, price point, and growth strategy. Fortunately, there are many

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The bad news: Relying on discounts for customer acquisition can harm your brand. The good news: Your Ecommerce business doesnโ€™t have to depend on discounts to grow. Here is a better alternative: While discounts and downselling might seem similar, they serve different

The bad news: Relying on discounts for customer acquisition can harm your brand.

The good news: Your Ecommerce business doesnโ€™t have to depend on discounts to grow.

Here is a better alternative: 

While discounts and downselling might seem similar, they serve different
PenPath (@penpath) 's Twitter Profile Photo

๐ŸŽ Free Webianr: Measure Holiday Purchase Intent in Real-Time! ๐Ÿ“… Date: Thursday, November 14th โฐ Time: 11:00 AM CST ๐Ÿ”— Register here: bit.ly/4hwWCbZ Secure your spot today! #HolidayMarketing #DataDriven #CustomerInsights #PenPath #DigitalMarketing #Webinar

๐ŸŽ Free Webianr: Measure Holiday Purchase Intent in Real-Time!

๐Ÿ“… Date: Thursday, November 14th
โฐ Time: 11:00 AM CST
๐Ÿ”— Register here: bit.ly/4hwWCbZ 

Secure your spot today!

#HolidayMarketing #DataDriven #CustomerInsights #PenPath #DigitalMarketing #Webinar
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๐Ÿ“ข Webinar Alert! ๐Ÿ“… Date: Tuesday, November 12th โฐ Time: 11:00 AM CST ๐Ÿ‘ฅ Register here: bit.ly/4hwWCbZ #HolidaySeason #PurchaseIntent #DigitalMarketing #PenPath #DataInsights #Webinar #ecommercewebinar

๐Ÿ“ข Webinar Alert! 

๐Ÿ“… Date: Tuesday, November 12th
โฐ Time: 11:00 AM CST
๐Ÿ‘ฅ Register here: bit.ly/4hwWCbZ 

#HolidaySeason #PurchaseIntent #DigitalMarketing #PenPath #DataInsights #Webinar #ecommercewebinar
PenPath (@penpath) 's Twitter Profile Photo

โฐ Last Call! Register for Todayโ€™s Webinar ๐Ÿ“… Tuesday, November 12th โฐ Time: 10:00 AM CST ๐Ÿ”— Register here: bit.ly/3CpAArD #HolidaySeason #PurchaseIntent #DigitalMarketing #PenPath #DataInsights #Webinar #ecommercewebinar

โฐ Last Call! Register for Todayโ€™s Webinar
๐Ÿ“… Tuesday, November 12th
โฐ Time: 10:00 AM CST
๐Ÿ”— Register here: bit.ly/3CpAArD 

#HolidaySeason #PurchaseIntent #DigitalMarketing #PenPath #DataInsights #Webinar #ecommercewebinar
Alex Cruz (@alexcruz4u) 's Twitter Profile Photo

Not all of your customers will purchase on their first visit. But they might leave cluesโ€ฆ What Iโ€™m about to explain helps you dig deeper to diagnose if people are interested in what you offer. We often hear ecom leaders say things like: โ€œIโ€™m not sure where to look to

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We've just cracked over 200 RSVPs for tomorrow's webinar. If you are an ecommerce leader, make sure you invest in yourself. Studies show that you learn better on a live webinar. Ask questions and get immediate answers. Mark your calendars and RSVP here:

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As AI continues to advance, it will become increasingly unrealistic to expect workers not to engage with it for a significant portion of their day. If this trend holds, failing to utilize AI in one's job will eventually be seen as neglectful.

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Most eCommerce leaders look at aggregate numbers and stop there. But the real insights come when you segment. Take ROAS, for example. Seeing a 4X overall might look solid, but if you break out TOF vs. BOF, youโ€™ll likely find BOF is driving a much higher ROAS. Thatโ€™s where your

Alex Cruz (@alexcruz4u) 's Twitter Profile Photo

When your campaigns finally hit that ROAS target you want, it's an amazing feeling. But then you need to scale. Hereโ€™s where I see e-commerce brands slip up: ๐Ÿšจ Not tracking ad spend regularly enough โ†’ missing single day anomalies kill performance ๐Ÿšจ Messy or missing UTMs

Alex Cruz (@alexcruz4u) 's Twitter Profile Photo

The truth is, e-commerce brands have too much data. What they need is focus and relevant information that is actionable and high-impact. Every SaaS tool gives you data and dashboards โ€” decision-makers have to dig through dozens of reports and hundreds of metrics. This can make

Alex Cruz (@alexcruz4u) 's Twitter Profile Photo

We had an ecommerce leader come to us with hundreds of Pinterest conversions (purchases). They knew something seemed off. Sure enough, when we checked the data, there should have only been a few dozen purchases from Pinterest. Why? Because Pinterestโ€”like many ad

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In a world that is soon to be overtaken by AI content, genuine human emotion and experiences will be what continues to connect us.

Alex Cruz (@alexcruz4u) 's Twitter Profile Photo

Hey Shopify Support - My payouts have been paused for THREE WEEKS. Ticket #65142066. Your Account Security team's verification emails keep bouncing. I've spoken to 6+ advisors (Brenard, John, Deonila, Carlo) and each time I'm told to wait. The bounces were cleared I am told โ€” I