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#UAMCD The design of Uni of Melb’s Pursuit magazine news website is stylish and distinctive. Love the template for their posts - less is more pursuit.unimelb.edu.au

#UAMCD Top traffic sources for Uni Melb Pursuit - 51% (social), 17% (Google), 12% (Direct). Google traffic has grown significantly in last 12 months.

#UAMCD 28% complete reads of story for Pursuit stories - that is excellent. AND these are long form (800-1100 words).

#UAMCD Why Shakespeare matters article - inspired by editor’s son asking why he had to study the bard at school. Post is now on curriculum list in the States!

#UAMCD Yes! First reddit mention at conference this year. Reddit AMAs work so well for timely and cool research. Here’s one I prepared earlier - reddit.com/r/IAmA/comment…

#UAMCD is top 20 trending topic in Australia right now - let’s bump it up in these final sessions 👍

#UAMCD Yes! “You must be driven by news value and journalistic rigour - run it like a newsroom”. Publish certain content when you know people will consume it. Melbourne Uni doesn’t publish business stories on a Friday. People’s minds are elsewhere.

Seconded and carried. Bold, transformational steps to improve content creation and consumption, while being pragmatic and achievable within a conservative sector.

#UAMCD From a purely design perspective, the Deakin “Shield” cyber security logo is rather smart

#UAMCD the Deakin Genie AI chat bot is incredible. Deakin has aimed to create a digital assistant for students that acts like a helpful friend. The promo video showing how it prompts students to study & keep on task (& how it uses natural voice & calendaring) is mindblowing.

My feature on the cultural delights of Edinburgh in August - published in The Weekend Australian today. Thinking about attending the Fringe, Tattoo, or International Book Festival in 2019? A great time to start planning!

My top 10 content takeaways from #UAMCD. Alexa, evergreen content, the power of one-page summaries, and more! linkedin.com/pulse/my-top-1…

I recently sat down with the host with the most, Steve App to talk about content repurposing in #highered If you're not already a subscriber, check out the series, it's always a good listen! bit.ly/2KpHlub

Here's a version of NASA InSight's first #Mars image edited to remove the distracting debris from the lens cover and some barrel distortion. For aesthetic enjoyment only (and until we see a new version from the lander!) #MarsLanding

Have you heard of Olafur Arnalds? The Icelandic musician begins his Australian tour in Brisbane tonight, with most of his concerts sold out (including at the Sydney Opera House). Find out why he has attracted such a following - theaustralian.com.au/arts/review/ol…

Talk about having a story to tell! It was my pleasure to interview Lebo M, the original voice of The Lion King, for The Weekend Australian. I learned how the iconic music came to be, and also about a surprising link to the great Nelson Mandela.

Hot content, Southern Hemisphere style #coldpress #summer Pickle Jar Communications #ContentEd18 #ContentEd19

Did you catch #Bandersnatch? Netflix's latest storytelling experiment trended worldwide, and with good reason. Let's unpack why it's a big deal in the world of #content creation. linkedin.com/pulse/bandersn… #ContentStrategy #storytelling #narrative

My feature on Liam Scarlett’s world premiere production of Dangerous Liaisons for Qld Ballet in the Weekend Australian. Ancien Regime evoked with passion and flair. Great to discuss with the creatives storytelling techniques, and how they are adapted for the stage.

It was my pleasure to interview conductor Natalie Murray Beale for the The Australian. She grew up in regional NSW, is based in London, and is about to make her Australian debut with Opera Queensland. Watch this space QPAC