Excited to launch our 3 official camo patterns! Huge thanks to Hal Shaffer for designing them and to Ty Simpson Brayson Hubbard Marlie Giles Karly Weathers for being our first ambassadors. A portion of royalties will go to Yea Alabama on every product purchased from the line!

NEW DROP 🔥 Alabama Camo just went next level — official collab w/ Hal Shaffer + Hide The Tide + Alabama Athletics 👀 ‘Bama Tree Tide™ 🐘 ‘Bama Tusk™ Built to move. Made to stand out. NIL + retail ready. 🛒 Shop now → athletesthread.com/pages/alabama-… Alabama Football Yea Alabama Alabama Athletics

These aren't your average camo prints. Introducing ‘Bama Tree Tide™ & ‘Bama Tusk™ — exclusive, officially licensed patterns designed to rep the Tide with edge. Co-created with Hal Shaffer + Alabama 🔥 Details matter. Patterns hit different. athletesthread.com/pages/alabama-……

Trendsetters 📈

⚾️ Bama fans, did you know that voting plays a role in the selection of the Golden Spikes Award (Top Amateur Player in the Nation)? cc: Right Field Ragers The Weekly Joe Podcast 🗳️#VoteForLebron ➡️ GoldenSpikesAward.com #RollTide | Justin Lebron

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COVER ATHLETE ! ROLL TIDE ! #CFB26 #ad

BEST IN THE WEST ⚡️ #ThunderUp

Seems like a good time to post this again 😉: athletesthread.com/products/unive…

🏈 Perfect opening shot on this morning’s EASPORTSCollege 26 trailer reveal. SF @ BDS on a Saturday night >>> #RollTide

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They're in the game 🎮 Kalen DeBoer Ryan Grubb Kane Wommack EASPORTSCollege | #CFB26

UNISWAG Men’s Basketball Uniform of the Year Nominee Alabama Men’s Basketball is up for the best college basketball uniform this season. Vote at uniswag.com/uniform-of-the… #uniswag

Hope every Alabama Football fan plays as us 24/7/365 😉

Thank you so much to EA SPORTS for the tour of their Orlando office! Awesome experience to see behind the scenes of how their games are made. Even got a sneak peek of EA Sports College Football 26 and I think Alabama Football fans are going to love some of the updates for this year!

Check it out: Official Alabama Camouflage Patterns Announced ⬇️ 🔗bit.ly/4la1V26 #RollTide | Alabama Football

YOUR 2025 NBA CHAMPIONS 🏆 #ThunderUp

🚨 New Shoe Drop 🚨 Nike Pegasus 41 are now live! Get yours before the season: shop.rolltide.com/unisex-nike-cr…

They'reeee back‼️ Shop the Nike Zoom Pegasus 41 here: bit.ly/4lXKVgj #RollTide