I’ve been a CEO, coach, leader and mentor. I’ve never once been able to motivate someone to work hard who didn’t want to. Motivation to work hard comes from within. And no amount of accountability will motivate you if you can’t commit to the grind.

Fitness social media these days is a bunch of people who don’t look like they lift weights arguing about who knows the most about lifting weights. Back in the day we all wanted to know what the biggest & strongest MFers were doing. Why do we listen to these people?

AB Live - Olympia Recap & Live Q&A x.com/i/broadcasts/1…

We can’t keep using the number on the scale as our only measure of progress. Both weight gain and weight loss are multifactorial — influenced by things like water retention, glycogen storage, mineral balance, and even how much food you ate the day before. The best way to track

As you get deeper into your diet, you’ll probably notice your gym performance starting to dip — not necessarily in strength, but in the number of reps you can push out. This is totally normal and mostly comes down to glycogen depletion. Try to keep your training volume as

Here’s the thing with relentlessly grinding away at goals. You can have five straight years of what feels like no progress, and on the sixth year, you become a champion. Breakthroughs happen after years of dedicated hard work. Never giving up is powerful.

Cholesterol can be a real issue in bodybuilding — especially with the use of exogenous compounds and unchecked diets. Taking preventative measures is key to protecting your health and staying in the game longer. To help keep your lipids in check, focus on using things that agree

Changing your mind about something isn’t a weakness. It means you took in new information, considered it, & came to new conclusions. That’s a sign of intellectual flexibility & humility. Dumb stubborn people never change their minds. Smart people keep their mind’s open.

A good rule to live by. Don’t accept advice and criticism from people who have accomplished nothing. What do they have to offer of value?

For hormone optimization, it’s best to keep SHBG within a normal physiological range — it helps regulate free hormones, their effects, and even potential side effects. For enhanced bodybuilders chasing every possible gain, SHBG will almost always be completely suppressed — which