Surendra Patel (@patel_patel56) 's Twitter Profile
Surendra Patel

@patel_patel56

Director of Operations | OCR & CRM Automation Expert | Transforming Event ROI via Real-Time Data Capture | Martech, SaaS & Digital Ops Leader @gather_capture

ID: 1928502778210422784

linkhttp://www.linkedin.com/in/surendra-patel1 calendar_today30-05-2025 17:24:43

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Surendra Patel (@patel_patel56) 's Twitter Profile Photo
Surendra Patel
@patel_patel56

3 months ago

My key takeaway from this MarTech piece is to treat influence as a lifecycle, not an event. Use Salesforce bridging objects, automate OCRs, and align the handoff. Fix #Capture at the source, and the #ROI picture clears up. martech.org/how-to-turn-ma…