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Touchpoints

@packtouchpoints

Your indispensable guide to innovative ideas and technologies in the packaging industry.

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linkhttps://www.packtouchpoints.com/ calendar_today21-11-2019 10:50:54

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Air Wick has unveiled a new visual identity for its range of scented plug-ins, focusing on natural design cues and a more unified brand presentation. packtouchpoints.com/article/natura…

Air Wick has unveiled a new visual identity for its range of scented plug-ins, focusing on natural design cues and a more unified brand presentation.

packtouchpoints.com/article/natura…
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Brand consultancy STORMBRANDS has created a new design direction for UK supermarket chain Morrisons' ‘Free From’ range that puts the flavour centre stage. packtouchpoints.com/article/focus-…

Brand consultancy <a href="/stormbrands/">STORMBRANDS</a>  has created a new design direction for UK supermarket chain Morrisons' ‘Free From’ range that puts the flavour centre stage. 

packtouchpoints.com/article/focus-…
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.Metsä Board has created a pack for a non-alcoholic sparking beverage that sets out to "visually transcend the everyday". packtouchpoints.com/article/framin…

.<a href="/MetsaBoard/">Metsä Board</a> has created a pack for a non-alcoholic sparking beverage that sets out to "visually transcend the everyday".

packtouchpoints.com/article/framin…
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In the latest of our series of spotlighting packaging designs from Ukraine, we take a closer look at Linnikov.agency's Iguana energy drink design, which won a Silver Award at the A' Design Award & Competition. packtouchpoints.com/article/inspir…

In the latest of our series of spotlighting packaging designs from Ukraine, we take a closer look at <a href="/Linnikovagency/">Linnikov.agency</a>'s  Iguana energy drink design, which won a Silver Award at the A' Design Award &amp; Competition.

packtouchpoints.com/article/inspir…
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.B&B studio has partnered with Border Biscuits on a major rebrand of its identity and packaging design with a bold logotype, fresh colour palette and product photography. packtouchpoints.com/article/moving…

.<a href="/bandbstudio/">B&B studio</a> has partnered with <a href="/BorderBiscuits/">Border Biscuits</a>  on a major rebrand of its identity and packaging design with a bold logotype, fresh colour palette and product photography.

packtouchpoints.com/article/moving…
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Kellogg's has debuted a new look across the snack range, created in partnership with @LANDOR_FITCH, which out to produce a more consistent look for the snacks portfolio and increase presence in the snacking aisles. packtouchpoints.com/article/kellog…

Kellogg's has debuted a new look across the snack range, created in partnership with @LANDOR_FITCH, which out to produce a more consistent look for the snacks portfolio and increase presence in the snacking aisles.

packtouchpoints.com/article/kellog…
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Design competition organised by Dow Packaging, LOVERE, YCJ and Procter & Gamble explores innovative applications of recycled plastics in China. packtouchpoints.com/article/design…

Design competition organised by <a href="/DowPackaging/">Dow Packaging</a>,  LOVERE, YCJ and <a href="/ProcterGamble/">Procter & Gamble</a> explores innovative applications of recycled plastics in China.

packtouchpoints.com/article/design…
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Celebrating the special relationship between dog and owner: Stormbrands has partnered with Pets at Home on the redesign of its Wainwright's brand visual identity and packaging range. packtouchpoints.com/article/pet-fo…

Celebrating the special relationship between dog and owner: Stormbrands has partnered with Pets at Home on the redesign of its Wainwright's brand visual identity and packaging range. 

packtouchpoints.com/article/pet-fo…
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We take a closer look at Pearlfisher's design for Love Ocean, which set out to offer a sustainable choice in the kids' bath sector. packtouchpoints.com/article/a-clos…

We take a closer look at <a href="/pearlfisherlive/">Pearlfisher</a>'s design for Love Ocean, which set out to offer a sustainable choice in the kids' bath sector. 

packtouchpoints.com/article/a-clos…
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.Seymourpowell has collaborated with Republic of Fremantle to design the new premium flagship range of Aromatic Gin, Full Bodied Gin and Signature Vodka - the design sets out to reflect the drinks' production method. packtouchpoints.com/article/packag…

.<a href="/Seymourpowell/">Seymourpowell</a>  has collaborated with Republic of Fremantle to design the new premium flagship range of Aromatic Gin, Full Bodied Gin and Signature Vodka - the design sets out to reflect the drinks' production method.

packtouchpoints.com/article/packag…
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In honour of Wimbledon Centre Court’s 100-year celebration, evian has launched a limited-edition heritage label at this year’s event, inspired by a 1922 packaging design. packtouchpoints.com/article/a-clos…

In honour of Wimbledon Centre Court’s 100-year celebration, <a href="/evianwater/">evian</a> has launched a limited-edition heritage label at this year’s event, inspired by a 1922 packaging design. 

packtouchpoints.com/article/a-clos…
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The winners of Carton Austria Award 2021, organised by Propak, CASH Handelsmagazin and PROCARTON, include a pack for charcoal that also serves as an effective system to heat it up as well as a toothbrush pack. We take a closer look. packtouchpoints.com/article/creati…

The winners of Carton Austria Award 2021, organised by Propak, CASH Handelsmagazin and <a href="/procarton/">PROCARTON</a>, include a pack for charcoal that also serves as an effective system to heat it up as well as a toothbrush pack. We take a closer look.

packtouchpoints.com/article/creati…
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From 'souvenir of old London' to 'cool new London Luxe' - Butterfly Cannon has created a contemporary redesign for Twinings' South Asia range with the aim to appeal to a younger demographic. packtouchpoints.com/article/a-new-…

From 'souvenir of old London' to 'cool new London Luxe' - <a href="/ButterflyCannon/">Butterfly Cannon</a>  has created a contemporary redesign for Twinings' South Asia range with the aim to appeal to a younger demographic.

packtouchpoints.com/article/a-new-…
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US-based start-up Kreis Coffee has developed a takeaway coffee cup made from used coffee grounds and plant-based materials which the company says is heat resistant and designed to keep coffee hot for longer. packtouchpoints.com/article/comple…

US-based start-up Kreis Coffee has developed a takeaway coffee cup made from used coffee grounds and plant-based materials which the company says is heat resistant and designed to keep coffee hot for longer. 

packtouchpoints.com/article/comple…
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Barilla has announced that following successful trials in the UK, it will ditch the plastic windows on pasta packaging across Europe, featuring product imagery instead. packtouchpoints.com/article/barill…

Barilla has announced that following successful trials in the UK, it will ditch the plastic windows on pasta packaging across Europe, featuring product imagery instead. 

packtouchpoints.com/article/barill…
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With a new pack design for its vegan and vegetarian sub-brand 'Green Cuisine', frozen food brand iglo Germany sets out to encourage discussions about the connections between food and global heating. packtouchpoints.com/article/packag…

With a new pack design for its vegan and vegetarian sub-brand 'Green Cuisine', frozen food brand iglo Germany sets out to encourage discussions about the connections between food and global heating.

packtouchpoints.com/article/packag…
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.Burgopak Ltd has partnered with Mohawk Fine Papers to create packaging for CBD-infused products and beyond made from hemp, straw and recycled cotton. packtouchpoints.com/article/cbd-pa…

.<a href="/Burgopak/">Burgopak Ltd</a> has partnered with Mohawk Fine Papers to create packaging for CBD-infused products and beyond made from hemp, straw and recycled cotton.

packtouchpoints.com/article/cbd-pa…
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We take a closer look at UK supermarket chain Asda's new value range design designed by OurCreative - and the controversy around it packtouchpoints.com/article/a-clos…

We take a closer look at UK supermarket chain Asda's new value range design designed by OurCreative  - and the controversy around it

packtouchpoints.com/article/a-clos…
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To mark their continued collaboration, Absolut and Tomorrowland festival have collaborated on a limited-edition bottle with a design that centres around inclusivity and diversity. packtouchpoints.com/article/bottle…

To mark their continued collaboration, <a href="/absolutvodka/">Absolut</a>  and Tomorrowland festival have collaborated on a limited-edition bottle with a design that centres around inclusivity and diversity.

packtouchpoints.com/article/bottle…