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OPTIZMO™ is a Suppression List Management platform for Email and SMS Advertisers and Mailers. Helping Brands maintain Global CAN-SPAM Compliance and Integrity.

ID: 63234258

linkhttp://www.optizmo.com calendar_today05-08-2009 19:46:56

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LinkedIn may be the world’s largest professional network, but it may be quietly reinforcing tribal thinking instead of true cross-functional collaboration. This argues that the platform’s algorithm rewards conformity over critical insight. Thoughts? bit.ly/3YKmwBk

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This Stripo piece traces email’s journey over the last 54 years. From its humble beginnings to today’s era of AI, personalization, and accessibility. Read how email marketing has evolved and where it’s headed next. bit.ly/3F8TvbL

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In this article, the author shares her (sometimes humorous) attempts to use AI tools to update a professional headshot, and what it taught her about AI’s real-world strengths and limits. bit.ly/4kfAMKm

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This article explores how using keyword research, not just for SEO, but to understand your audience’s real needs, can fuel a smarter, more effective email newsletter strategy. Read the full piece here. bit.ly/4meXQLj

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A new study suggests tariffs are making consumers spend less, focus on essentials, and prioritize discounts. Saying value-first marketing, especially through email and SMS, is even more important. bit.ly/4khQ818

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This article looks at why AI improves customer service only when it enhances human support, not replaces it. Companies that focus too much on cost-cutting risk damaging loyalty, while those blending automation with human service stand to gain. bit.ly/4k0mQoa

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A new ZeroBounce study shows that while email remains essential, shoppers are quick to mark messages as spam if they look suspicious or lack permission. This says that relevance, permission, and short emails are key to staying in the inbox. bit.ly/4jW000P

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AI is quickly reshaping email design, helping marketers create more visually impactful emails faster and easier. This article explores how AI tools are transforming email marketing and improving creative workflows. bit.ly/43rIITn

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Here is a sharp and entertaining HubSpot article, featuring email expert Jay Schwedelson, who explains why attribution is “garbage,” why smart marketers treat the inbox like a social scroll, and why testing the unexpected matters. bit.ly/45cB8x7

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Matthew Dunn looks at how AI is changing email marketing, predicting a split between highly personalized messages and low-quality mass emails. He also raises questions about how the inbox will handle the growing volume. bit.ly/45esDBN

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A new study from Semrush and Datos shows Google’s AI Overviews now appear in 13% of U.S. desktop searches, with most triggered by informational queries. The rise could signal lasting changes to how users interact with search results. bit.ly/45cIiBA

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A new study from BPI Network highlights the challenges brands face when trying to adopt GenAI, from data quality issues to integration hurdles, but most still see major potential gains ahead. Read the full article here. bit.ly/4dmUulh

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BIMI can boost brand recognition in the inbox, but adoption is still low, according to Validity. They explore why so many senders struggle with DMARC, logo requirements, and certificates and what it takes to implement BIMI successfully. bit.ly/3Zn7Vfh

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Stacked Marketer tripled paid membership revenue by using retargeting emails based on clicks, not just ads. Targeted follow-ups and higher send frequency helped boost conversions without overwhelming their list. Read more here. hubs.la/Q03mSrpm0

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This article claims SMS marketing is shifting from transactional alerts to meaningful engagement. In 2025, brands that balance AI with real human interaction can offer richer messaging experiences. hubs.la/Q03mSBvw0

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A new report from Pipeline360 finds that one-third of B2B marketers are seeing declines in email engagement and form fills. With additional challenges tied to economic uncertainty, resource gaps, and internal misalignment. hubs.la/Q03n0Kxw0

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The 2025 Marketing Technology Landscape is out, showing the ecosystem has grown another 9% year-over-year to 15,384 solutions, marking a 100x expansion since 2011. hubs.la/Q03n0H3R0

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Dmitry Kudrenko, founder of Stripo, shares how strategic email design, real feedback loops, and a modular approach help build smarter campaigns. He also opens up about balancing work, life, and resilience while living in Ukraine. hubs.la/Q03n0ML10

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If your A/B tests often fall short of statistical significance, Jeanne Jennings breaks down why, from weak hypotheses to small sample sizes. This article explores how to design smarter tests, pick the right KPIs, and actually learn from your data. hubs.la/Q03n0LCY0

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As generative AI becomes a staple in marketing, this article outlines how to choose tools that drive business results. From understanding key tech like LLMs and RAG to implementing strong governance and integrating AI into workflows. hubs.la/Q03n0Ln-0