You spend so much time creating a compelling #brand strategy surrounding your products or services, but are you considering your branding as an employer? Hiring top talent isn't easy, but employer branding can help. Read more from HubSpot: bit.ly/3RmEs25

Does your marketing budget include paid social media campaigns? An AdAge white paper reports advertising spending on social media has grown over 300% in the past 5 years, and research into purchasing intent shows that incorporating social media ads results in a 71% intent lift.

Are you seeing a loss in visibility in SERPS? Your own #website might be cannibalizing your content and causing other pages in your ecosystem to drop in search results. Learn more: bit.ly/44M9Ud8

Finding the right agency for your unique business can be daunting. How to find the #DigitalMarketingAgency that meets your specific needs? Read our advice on what you should keep in mind: bit.ly/45i1URf

Olive & Company Partner and Chief Strategy Officer Erik Norsted—along with other experts—offers advice on getting in front of those hard-to-reach B2B prospects: bit.ly/3rEDS59

Do you have low website traffic? Is your website not ranking high enough in search results or generating too few leads? Our agency specializes in driving targeted traffic to your website through SEO, content marketing, and digital advertising. bit.ly/3rw4dm2

If your overall website experience is solid, but you know your site isn’t performing the way it should be, consider a continuous improvement plan. Read more about the pros and cons of a full website re-design vs planned ongoing improvements: bit.ly/3RKZ7wG

Do you have buyer personas for your #B2B business? As this B2B marketing guide says: "If you’re not properly targeting your buyer persona, your promotions and advertisements will likely fall on deaf ears. You might as well not be marketing at all." bit.ly/3PJNHa7

Check out bit.ly/45nuqRo from Hubspot for a comprehensive guide on sales prospecting for B2B businesses, and methods you can leverage to do it right. #B2BMarketing

"We finally have a site I can be proud of." - Scott King - VP of Sales at Flexagon

AI will significantly change roles, challenges, and opportunities, and ChatGPT is only the start of AI marketing. Here are some thoughts on what the near future of marketing will look like with AI tools: bit.ly/46Z9IJc

With the end of 2023 fast approaching, check out some of these predictions for business trends in 2024 from Forbes: bit.ly/40okYfO

Fascinating info from Marketing Week, who spoke to four brands on the benefits #MarketResearch brought to their businesses: bit.ly/3siCp4K

Blog traffic not converting? From CTAs to internal links, get more ROI with these 16 quick and easy tips to optimize your posts for search engines & readers. Discover how to make your content work harder here: bit.ly/41jUtZy #Blogging #SEO #ContentMarketing

"While it isn't possible to predict every experience with 100% accuracy, customer journey mapping is a very handy tool for keeping track of important milestones that every customer hits." Read Hubspot's advice on creating good customer journey maps: bit.ly/48cjXdj

Are you marketing via text message? If not, you might be missing out: Gartner reports SMS open and response rates as high as 98% and 45%, respectively — in contrast to corresponding figures of 20% and 6% for email.

Ready to become the thought leader you've always dreamed of? Use this comprehensive guide from Moz to inspire, create, and execute your #ThoughtLeadership strategy. bit.ly/46Q3VVC

Check out this blog from CMSwire predicting 2024 trends and the impact it will have on your marketing: next year promises notable shifts in marketing, driven by technology, #DataPrivacy, #AI and changing consumer expectations. bit.ly/3GECxPD

Need to make your 2024 marketing budget go further? Email marketing boasts a 4400% ROI, according to Campaign Monitor research. Optimize subject lines, segment your audience, and personalize content to keep email a potent marketing tool!

Hobo SC (beta) is now out. It's Search Console in Sheets for SEO audits, basically. If you want a FREE limited copy to test for yourself, >>>> 1. RT and 2. FOLLOW and I'll DM you this weekend. Geeks don't pay THIS WEEKEND ONLY. Are you a geek? Comment below.