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A2: The ultimate goals of our marketing comes down to providing leads. The most effective ways of getting to that point come through web traffic, exposure, and social activity. It can vary with different campaigns and which medium they go through. #ObsidianMFG | #USAMfgHour

Obsidian Manufacturing Industries, Inc. A2: Our ultimate goal is to bring in leads, but the general goals vary according to each campaign. If it is a PR campaign, we'll set a certain number of features to accomplish, if it's a video campaign we'll look for a certain number of click throughs, etc. #USAMfgHour

Obsidian Manufacturing Industries, Inc. A2. Customer engagement generating lead and then sales. These can be products, services or sign ups. #USAMfgHour

Q3: What parameters go into consideration when planning an event or campaign? #ObsidianMFG | #USAMfgHour

Obsidian Manufacturing Industries, Inc. A3: Hands down, what is the cost versus what is the value. #USAMfgHour

Obsidian Manufacturing Industries, Inc. A3. What's the primary goal? Who are your target audience? How much will it cost? #USAMfgHour

A3: Parameters that we tend to look at are what personnel we have and what roles each individual will take, what deliverables are necessary, the scheduling of other campaigns, and the overall budget. #ObsidianMFG | #USAMfgHour

Q4: Let's talk about Manufacturing Day, which is coming up in October! How does the celebration of Manufacturing Day align with your company's values? #ObsidianMFG | #USAMfgHour

A4: Our company values the promotion of skilled trades and Manufacturing Day gives us the opportunity to do so. It also can provide a benefit to the purpose of our marketing, which goes back to our goals of lead generation and widening our exposure. #ObsidianMFG | #USAMfgHour

Q5: Have you seen any good events or planned any events that have had good success for Manufacturing Day in the past? Or something that you think would be a cool way to celebrate? #ObsidianMFG | #USAMfgHour

A5: Last year, we had the local news visit our facility, which made our web traffic double during the hours they were live. We also provided our industrial park with a food truck to purchase lunch from and a mini party in our front lawn. #ObsidianMFG | #USAMfgHour

No Q6 today! Just an informational post about where to start gathering ideas for Manufacturing Day, which is coming up on October 6! ⬇️Click below⬇️ mfgday.com #ObsidianMFG | #USAMfgHour

We thank you all for joining us today to talk about a little marketing strategy along with Manufacturing Day! We hope you have taken away some ideas from other participants to plan the best possible Manufacturing Day coming up in a couple of months! #ObsidianMFG | #USAMfgHour

It was a great start to our Friday this morning! Have a great last day of the week and a great weekend! obsidianmfg.com #ObsidianMFG

Today is Patriot Day, a day to remember the heroes and victims of Sept. 11, 2001 and the following conflicts. Visit the link below to check out how you can volunteer your time on this Patriot Day. americorps.gov/serve/voluntee… #ObsidianMFG #PatriotDay

Today is Patriot Day, a day to remember the heroes and victims of Sept. 11, 2001 and the following conflicts. Visit the link below to check out how you can volunteer your time on this Patriot Day. americorps.gov/serve/voluntee… #ObsidianMFG #PatriotDay

Big or small, we fix all electromagnetic chucks! Check out the video below on an 84" chuck remanufacture. Each reman is a complete tear down and recoiling of the chuck, with a bonus of waterproofing the interior of the chuck. ow.ly/kI7s50PKIIi #ObsidianMFG | #MLUSA

Interested in remanufacturing your Arter? Watch the video below to see what could be come your machine after a remanufacture to original OEM specs from our engineering documents. #ObsidianMFG | #ArterGrinders

🚨NEW HOURS🚨 Our new hours are as follows: Office: 6:00am - 5:00pm M-Th Shipping and Receiving: 6:00am - 4:30pm M-Th We will have limited remote availability for sales & tech support on Fridays as well! #ObsidianMFG

It's that time of year again--visit makersmadnessil.com to cast your votes. We have two entries this year. Arter grinder and Magna-Lock electromagnetic chuck. Look under "a" and "e" to find our nominations. #makersmadnessil