#MKTG475 After discussing how we all use social media differently this week, Tiktok was mentioned quite a bit. Tiktok is becoming extremely popular, especially with Gen Z and millenials. Check out what digital marketers should know about the platform: socialmediaexaminer.com/tiktok-what-ma…

#MKTG475 Strategy is important for any brand on social media, especially when media trends are constantly changing. Take a look at how to create and execute a successful social media strategy in 2021: entrepreneur.com/article/361479

#MKTG475 In planning small business strategies, it is important to utilize popular social media trends. In the food industry, "Insta-worthy" products have become extremely valuable to a business. Check out how social media has influenced buyer behavior: bbc.com/news/uk-englan…

#MKTG475 Social media managers strive to maintain a positive reputation for their brands. Although this seems like a simple task, it is easy to make mistakes along the way that can put a brand's image in jeopardy. Here's what to avoid: eventige.com/blog/social-me…

#MKTG475 After discussing eye-catching content this week, it is important for brands to know how to produce media worth engaging with. Check out these 12 tips to create captivating social media content for any platform: searchenginejournal.com/create-engagin…

Interested in using your personal brand to network and gain recognition among your peers? Enter in our personal branding competition! Contact Deanna Crumm with any questions or concerns. The deadline is March 19th. We look forward to reviewing your submissions!

#MKTG475 As social media marketing continues to grow, it’s important to keep up with new trends and advancing technology in the industry. In pursuing a digital media career, here are some things to keep in mind: socialmediacollege.com/blog/social-me…

#MKTG475 Clubhouse is a new and innovative audio-based app that allows users to listen or speak in various chat rooms. It can be used for many purposes from professional seminars to casual conversations. Learn more about Clubhouse here: pcmag.com/how-to/what-is…

Our next featured Nu Up senior is Olivia Foden! 💛💜 She is graduating with a major in Marketing with an emphasis in Digital Promotions. She plans to pursue a Masters in Digital Marketing at WVU in the fall. Congratulations Olivia, we are so proud of you! 🎓