“GROWING OLDER IS MANDATORY. GROWING UP IS OPTIONAL.”

CASE statements nested 1000 deep?

Stop thinking about ads. Start thinking about creative systems. Research the themes that resonate, and the styles that catch attention. Make them your playbook. Focus your reporting on themes and styles, so you can slice performance by theme and style.

💔

It takes a lot to get an audible “whoa” out of me these days. But: “whoa”.

Want!

Last year my agency got a client’s app to the #4 position on the uk entertainment app charts (with zero in-platform measurement). This year we are top 10 in at least a dozen countries. Can’t wait to put a case study together for this one. 🚀

Never could have predicted this. But pleased for it all the same.

Wild.

I had no idea South Park was still being made but this is excellent

Outrageous!

I welcome a world in which “thank you for your order” pages are accompanied by the sound of trumpets and huge acoustic guitars.

Suddenly it makes sense. Those eyes are the source of the wireless electricity he invented.

Now you know why

"Do hyphens matter?" Yes.

Me trying to orchestrate an army of Cursor background workers

Useful framework!