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DTC brands... Your Abandoned Cart Rate should be sounding an alarm... 🚨 According to Shopify, the average abandoned cart rate on mobile is 86%. 🛒 That means 86% of your users are saying there are too many friction points to the sale....

I see so many DTC brands that claim to be “fully omnichannel." Yet, those brands don't have a mobile app as a part of their strategy. 🤔

Is a DTC brand really omnichannel? nealgoyal1.substack.com/p/is-a-brand-a…

Check out my latest article: Tapping in: How iOS 16 will hurt your SMS marketing campaigns linkedin.com/pulse/tapping-… via LinkedIn

DTC is here to stay.... Victoria Secret's Acquisition of AdoreMe illustrates that. nealgoyal1.substack.com/p/dtc-is-here-…

How iOS 16 will hurt your SMS marketing campaigns | Tapcart tapcart.com/blog/ios-16-sm…

Million Dollar Ideas - Mobile-First with Tapcart’s very own, Neal Goyal youtube.com/watch?v=6NyNuc…

Neal Goyal of Tapcart Talks IOS Updates, SMS Marketing, and the Future of eCommerce youtube.com/watch?v=HeNgeV…

Neal Goyal joins the Conversion Lab Podcast open.spotify.com/episode/4P9WZU… nealgoyal.com/neal-goyal-on-…

Brands Need to Understand Price Inelasticity of Demand nealgoyal.com/brands-and-ine…

Neal Goyal weighs in on the power of push notifications and how they differ from email and SMS with on the Go-To-Millions podcast. x.com/tapcart_app/st…