It's time for the webinar "PR content like a pro" with content experts Mark Laudi, Tom Clarke and Ditte Christensen. Stay tuned for live updates! #MNDwebinar

Tom Clarke's 4 tips: How to get attention from journalists 1. Cut repeated followups, 2. Cut the word count, 3. Cut propensity to say no to media interviews, 4. Cut to the chase, #MNDwebinar

"The good story always wins" - Ditte Christensen, talking about how she collaborates with journalists. #MNDwebinar

"There is a great change in the market, where content writers are moving away from fluff pieces towards more useful pieces that journalists can pick up with minimum editing" - Mark Laudi, discussing what kind of content gets attention from media. #MNDwebinar

"Write for the audience that is the most useful for the company. It is more important to get picked up by the right media than by the big media." - Tom Clarke on the keys of getting your content picked up by the media. #MNDwebinar

"Focus on writing extraordinarily good pieces, picking extraordinary voices and extraordinary events. When journalists pick the stories out of the hundreds pitched to them, they are always going to pick the extraordinary one." - Mark Laudi #MNDwebinar

Best advice key words: Relevance; pitch your story to the sources where the story is relevant. Credibility; build it by cutting out fluff pieces, answering with authenticity and understanding the journalists. #MNDwebinar

"Switch the word 'PR' to 'influence', because that's what it's really all about. Influence is still very much relevant. Influences are alive and well, the only thing that has changed is the medium." - Mark Laudi answer the question "Is PR still relevant today?" #MNDwebinar

Q: Is there a financial relationship with the media? Should we pay them? A: No. There is no faster way to destroy your credibility. If you want to financially support the media, take out ads or co-create pieces. Don't pay under the table for exposure - Mark Laudi #MNDwebinar

That was all we had for today's webinar, "PR content like a pro"! Thank you to our amazing panelists Mark Laudi, Tom Clarke and Ditte Christensen, and thank you to everyone who tuned in! #MNDwebinar

Only 15 minutes left until the webinar "Coffee and Communications" where our own content production expert will share her advice and best practices! There's still time to sign up if you've missed it! go.mynewsdesk.com/webinar/coffee…

These short and informative webinars are a chance for you to take a little coffee break or take a walk while learning something new about PR and communications! #MNDwebinar

"It is easy to get stuck when trying to figure out what to write about. My advice is to think more about content marketing. Focus on why your company does something, rather than what it is." - Elin Eidewing on how to chose the topics to write about. #MNDwebinar

Every month 10.000 articles published through the Mynewsdesk platform are picked up by the media #MNDwebinar

A piece of homework to help you along: Make a list of 10 potential stories Ask three colleagues for their three best stories about the company right now. And voilà! You are on your way to make a plan for your content! #MNDwebinar

Q: What makes a compelling headline? A: It should be concrete, not too long, and true. It doesn't have to summarize the whole article, it just needs to capture the audience. Dare to write your headline the way you want to see it in the media outlet. - Elin Eidewing #MNDwebinar

That concludes today's Coffee & Communications webinar! Join us again on April 21st, where our communications advisor will be discussing media relations! #MNDwebinar