The Manager’s Playbook (@mngrsplaybook) 's Twitter Profile
The Manager’s Playbook

@mngrsplaybook

Hosted by Mauricio Ruiz, a music industry executive of 15 years, The Manager's Playbook is your essential podcast for insights into the music industry.

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linkhttps://linktr.ee/themanagersplaybook calendar_today21-02-2024 19:43:40

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They told Hit-Boy FL Studio wasn’t “real producing.” Now they’re saying the same thing about AI. The tools will always change. The vision is what lasts.

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Zach Katz has played the long game in this business, and helped a lot of artists win because of it. We’re going live on Discord this Monday at 5pm EST/2pm PST for a Q&A you don’t want to miss. Tap in. Bring questions. Learn from one of the best to ever do it behind the scenes.

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A hit gets you paid today. A catalog gets you paid for decades. That’s why investors chase timeless music. It’s not just art, it’s capital.

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Making money in music is one thing. Keeping it is another. Dan Gonzalez breaks down how business managers protect artists from going broke and why every career needs real financial infrastructure.

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The wrong deal can stall an artist’s entire career. Dan Gonzalez explains why growing faster than your label can be dangerous, and why protecting yourself from bad agreements is non-negotiable.

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Selling your catalog is only half the story. What you do with that money decides if it’s a payday or generational wealth. Dan Gonzalez breaks down how artists should think about reinvesting after a sale and why strategy matters more than the check.

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This is why it's so important to be consistent (with your music, content, etc) There's a decent chance your audience hasn't even seen your initial post because it's so oversaturated.

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Royalties are supposed to pay artists. But fraud, uncollected checks, and broken systems mean most of that money never reaches them. Dan Gonzalez breaks down why if you’re not auditing your royalties, you’re leaving bags on the table.

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Join us in 45 minutes! Zach Katz has sat at nearly every table the music business has to offer, from CEO of BMG U.S. to co-founding Raised in Space and now CEO/Founder of Fixated working with icons across platforms Live in 40 minutes: discord.gg/yWj5FYvg?event…

Join us in 45 minutes! 

Zach Katz has sat at nearly every table the music business has to offer, from CEO of BMG U.S. to co-founding Raised in Space and now CEO/Founder of Fixated working with icons across platforms

Live in 40 minutes:
discord.gg/yWj5FYvg?event…
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What does good PR look like in 2025? According to Loren Medina: it’s not about pitching everywhere, it’s about timing, strategy, and story. Spray-and-pray is dead. Precision wins. 🎯

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That advance check isn’t free money. It’s the most expensive loan you’ll ever take. Dan Gonzalez breaks down why artists need to rethink label advances and look at distribution deals instead.

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Everyone knows A&Rs. Few understand product managers. They’re the glue at a record label, the ones making sure the music, marketing, and rollout don’t collapse. Every artist says they want a team. What they really need is a product manager.