Mike Berland (@mikeberland) 's Twitter Profile
Mike Berland

@mikeberland

Senior partner at @Pentagrp. Founder of Decode_M. Acquired 2021. Recovering political strategist for Pres. Clinton, Sen. Clinton, Mayor Bloomberg.

ID: 18726073

linkhttp://decode-m.com calendar_today07-01-2009 16:04:29

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770 Followers

138 Following

Mike Berland (@mikeberland) 's Twitter Profile Photo

Each week we DECODE 5 trends to give you insight into what's UP and what's DOWN in cultural relevancy. This week our data dive reveals summer is most definitely not canceled. Who's Up and Who's Down? ⬆️⬇️ decode-m.com/newsletter/may…

Each week we DECODE 5 trends to give you insight into what's UP and what's DOWN in cultural relevancy. This week our data dive reveals summer is most definitely not canceled. Who's Up and Who's Down? ⬆️⬇️
decode-m.com/newsletter/may…
Mike Berland (@mikeberland) 's Twitter Profile Photo

We're seeing strong momentum behind the old-school family road trip this summer. Brands & business have an opportunity to innovate & add excitement as we all hit the road. Check out our data DECODE on road trips & summer rentals #roadtrip #upanddown #mfactor #momentum 🚗🚐🍦🏖️

Mike Berland (@mikeberland) 's Twitter Profile Photo

Was honored to be a guest on "Zestology with Tony Wrighton," to discuss the momentum of productivity, health, & the coronavirus threat. Hope you'll listen & let me know what you think. tonywrighton.com/podcast/corona…

Mike Berland (@mikeberland) 's Twitter Profile Photo

Great conversation on "Zestology with Tony Wrighton" to discuss the #momentum of #productivity, health, & the coronavirus threat. Here's a quick clip & you can listen to the whole episode here: tonywrighton.com/podcast/corona…

Decode_M (@decode_momentum) 's Twitter Profile Photo

Excited for our Founder and CEO Mike Berland to join Kristen Scholer and Jill Wagner on Cheddar's “Opening Bell” this morning! Tune in to see them live talk all things momentum at 10:10am EST. facebook.com/cheddar/live_v…

Mike Berland (@mikeberland) 's Twitter Profile Photo

Pre-COVID, People were skeptical of the social media influencer marketing world. In the “COVID-quarter”, big brands are starting to see the value.

Pre-COVID, People were skeptical of the social media influencer marketing world. In the “COVID-quarter”, big brands are starting to see the value.
Mike Berland (@mikeberland) 's Twitter Profile Photo

The Benz Family partnership with BMW is a clear example of influencers upping their games- higher quality than static pictures. From a brand perspective, more engaging and more targeted than a traditional commercial.

The Benz Family partnership with <a href="/BMW/">BMW</a> is a clear example of influencers upping their games- higher quality than static pictures. From a brand perspective, more engaging and more targeted than a traditional commercial.
Mike Berland (@mikeberland) 's Twitter Profile Photo

This hollisterco + charli + dixie campaign is so smart. Hollister tapped influencers that are already known to be fans of the brand. Makes it more authentic, credible, believable.

This <a href="/HollisterCo/">hollisterco</a> + <a href="/charlidamelio/">charli</a> + <a href="/dixiedamelio/">dixie</a> campaign is so smart. Hollister tapped influencers that are already known to be fans of the brand. Makes it more authentic, credible, believable.
Mike Berland (@mikeberland) 's Twitter Profile Photo

Not every brand is willing to take the calculated risk of aligning themselves with a controversial influencer like @xlilhuddy. Excited to see Celine lean into his polarization.

Not every brand is willing to take the calculated risk of aligning themselves with a controversial influencer like @xlilhuddy. Excited to see Celine lean into his polarization.
Mike Berland (@mikeberland) 's Twitter Profile Photo

Perfect example of continuous transformation & putting a creative twist on something that already exists (aka tv ads). exactly what @Hulu needs to boost their momentum and stand out from their competitors.

Perfect example of continuous transformation &amp; putting a creative twist on something that already exists (aka tv ads). exactly what @Hulu needs to boost their momentum and stand out from their competitors.
Mike Berland (@mikeberland) 's Twitter Profile Photo

Well done @highlinewellness 👏🏼 marketing in the “COVID quarter” isn’t easy. Particularly impressed by your partnership with Hannah Bronfman to make mental & physical health accessible to those that need it most right now.

Well done @highlinewellness 👏🏼 marketing in the “COVID quarter” isn’t easy. Particularly impressed by your partnership with <a href="/hannahbronfman/">Hannah Bronfman</a> to make mental &amp; physical health accessible to those that need it most right now.
Mike Berland (@mikeberland) 's Twitter Profile Photo

If there’s one thing we know about the Entertainment industry... the show much go on. One of the hardest hit industries, but those momentum masters are leading us to the future. #staytuned for more from this week’s decode on the momentum of the entertainment industry. 🚀

If there’s one thing we know about the Entertainment industry... the show much go on. One of the hardest hit industries, but those momentum masters are leading us to the future. #staytuned for more from this week’s decode on the momentum of the entertainment industry. 🚀