"Short termism is really, really hard, both for agencies and also for the health of the CMO's business" migroup.com/blog/cmos-how-…

"Share of Search is a powerful and reliable proxy for consumer-led demand" migroup.com/blog/cmos-agen…

"Marketers don’t want to “buy” marketing services; they have business issues they need help addressing" migroup.com/blog/new-and-o…

"It’s About Their Business Issues (Not Your Solutions)" migroup.com/blog/new-and-o…

"the craft of writing proposals that win is about artfully focusing on the prospect" migroup.com/blog/getting-i…

Learn what it takes to be a great #chiefmarketingofficer on this episode of On Top of PR with Stephen Boehler! ontopofpr.com/Steve-Boehler/

You can quickly gauge how effective you and your team are at creating effective agency relationships by grading how routinely you are doing a number of specific behaviors that lead to strong client-agency relationships and great work. buff.ly/3ThvVLS

Fantastic new work for Viator. Congratulations to the folks at Fig buff.ly/3gpkHX7

The art to writing a winning written proposal is in both what you say, and how you say it. migroup.com/blog/getting-i…

The craft of writing proposals that win is about artfully focusing on the prospect and their business challenge. buff.ly/3D1dpBx

Learn how to write agency proposals that sell! buff.ly/3EYkYul

There is an art to dating – and the written proposal is part of the agency-client dating process. buff.ly/3D1dpBx

"The folks presenting were right there in the pictures – they were the ones meeting with the client at the retail location, working out logistics in a conference room, coming up with ideas as a team on a whiteboard" buff.ly/3SxZ1p0

"Presenters to be well informed. They should know every detail about a case study." buff.ly/3SxZ1p0

"Agency case presentations should be fluid and conversational. " buff.ly/3SxZ1p0

"Agency cases are best presented by people with expertise in the subject matter, ." buff.ly/3SxZ1p0

Gig alert! An opportunity for a consultant with strong sales experience and retailer contacts in private label CPG... send your info my way!

The Project 47 Pledge is intended to create that safe and welcoming environment by asking agency industry leaders to commit to mentoring one LGBTQ+ employee for one hour each month for one year. buff.ly/3WgeZXN

CMOs and marketers should expect that their agencies take the pledge. buff.ly/3WgeZXN

At Mercer Island group, we believe every agency should sign on to the pledge. Many fine agencies have already like FIG, Mechanism, Miller Brooks, Pavone, Copacino Fujikado, Barrett, Cornett, Green Rubino and others. It’s time for many more to join. buff.ly/3WgeZXN