Welcome To Landing Page Secrets #7: I built a high-converting landing page for Refined Image Detail, a mobile detailing business. In this thread, I’ll break down the persuasion tactics I used to turn cold traffic into booked appointments. Check it out 👇

Using EXACT customer language in your copy is a cheat code. Your copy instantly becomes 10x more impactful and stands out from all your competitors.

A key piece of research info a lot of people miss: How do they evaluate and decide if a solution is going to work for them or not? In other words, what lense(s) are they judging you/your offer through? Examples: - Your avatar may expect video case studies showing results -

I am consciously aligning my thoughts, actions, and beliefs with the absolute best version of myself

Imagine trying to cut down a tree But every time you hit the tree with the axe It gets thicker and stronger than before Be the tree

There are 3 types of people who read landing pages 1) Skimmers 2) Psychos who read every word 3) People who scroll right to the bottom Optimize for all three

These are my personal notes on flow state. This process has transformed my work.

Secured

A good copywriters are able to think like an engineer and an artist at the same time

Your thoughts, actions, and beliefs create your reality This is the biggest piece of truth in my life right now