Launched our marketing mix optimizer last week and did $500k in net new ARR with some of the biggest brands in the game. Feeling grateful.

Went from $200k in ARR to $1m ARR in 53 days. More importantly, product is delivering real world value for the biggest a brands in DTC. Thankful for them. Quit my job 4 years ago, never give up.

I’m seeing more and more brands building their own in-house AI models and I love it. Start small, build, learn, iterate, and continually refine.

Did a podcast with Rabah Rahil this week and told him I’d be more active on Twitter — accountability post. I do have a lot of experience in AI and raising capital, so perhaps I’ll talk about that.

Chatting about things I love with a legend makes me happy. Thanks to my homie Rabah Rahil for chopping it up for a bit.

Happy people build great products, the rest will follow.

Co-founder is the Lebron James of researching and building AI models for MMM. Dope to see him getting some love on Forbes today. forbes.com/sites/forbeste…

Back at it with the 4th and final tournament of 2024. Co-sponsoring with the Proxima team and hosted w/ my brother Nick Shackelford 🦾. This will be around the Commerce Roundtable in SD, and the golf course is 🔥 partiful.com/e/qffY02jgSMT2…

At Prescient AI we strive to challenge and shatter old beliefs and preconceptions surrounding MMMs. Listen to Coterie's VP of Growth, Ankur Goyal, explaining why he was "floored" by how Prescient AI changed his perception of MMMs.

epic basketball game Michael True Peter Pham

Sponsoring Jake Paul after party with your homies is always fun, proud of y’all fellas Aaron Nosbisch Nick Shackelford 🦾 BRĒZ Prescient AI

One of my most favorite humans in DTC, and also wildly brilliant. David Baker Best part of the job is seeing people happy with the Prescient AI product 🙏

I had to have CEO Michael True , now a great buddy, on the 5 Year Frontier podcast to talk about the disruption heading for online advertising. We cover: 🏴 the anonymous internet 🤖 advertising autopilot 🥷 next gen ad agencies 🔋 AI and data driven marketers and more..

After several attempts over the last 3 years, I’ve come to conclusion Twitter isn’t for me. As my godfather would say, “it’d be a boring world if we were all the same.” ✌️