Mental performance coaches help others build resilience. But many struggle with their own business mindset. The fix? Treat your marketing like athlete training: • Pick 1 clear content goal • Commit for 30 days • Track what converts to clients Apply your own methods to

5 content ideas hiding in your coaching sessions: • Client breakthrough moments (anonymized) • Common limiting beliefs you help overcome • Questions prospects ask during discovery calls • Frameworks you use to solve specific problems • Mistakes you see high-performers

Most coaches think great service creates referrals. Wrong. Great conversations create referrals. Service just fulfills the promise. When clients feel truly understood, they can't help but tell others about you.

Things that happen when you write out your coaching process: • Assumptions become visible • Natural instincts turn into teachable steps • Scattered advice becomes a system What you do becomes what others can follow.

There's a better way to package your expertise.

Many mental health professionals have the expertise but lack the visibility to match.

There's this pattern I've noticed with mental performance coaches. They'll tell me they want to branch out beyond just 1:1 sessions, maybe add a course or build a community. But when we dig into it, they're missing the one thing that makes all of that actually work. I worked

Decreasing our emotional reactivity requires practice like anything else.

You finish the book and somehow you’re different without a single bullet point to show for it.

There's power in choice

The one humbling thing sports teaches you is that you can't do a good job once and expect the same results over and over again. You have to put in the time, effort, and repetitions to consistently be at your best. Without it, it's easy to skip over the details that matter. But

Some businesses connect online. Others just shout.

Why good coaches struggle to share their ideas.

On building momentum with presence and gratitude.

The self-understanding you gain from writing has more to do with the practice than what’s on the page. What you ingrain seems more to do with experience + being w/ whatever’s happening. It’s embracing the moment w/o worry what comes out in the end. And realizing you always begin

Mental performance coaches telling themselves ‘the timing will be right when…’ You’re creating an unnecessary barrier to your own progress. Take the pressure off of yourself from thinking you need to have everything right upfront. You don’t. You need small consistent actions