Marketing isn’t a cost centre. It’s a commercial driver. My reflections from yesterday's B2B Ignite 2025 on AI, trust, ABX, MQLs (or lack of), and why brand really matters. Read the full blog ▶️ psm-communications.com/reflections-fr… #B2BIgnite #B2BMarketing #ABM #AI #Trust

Really looking forward to chatting to Kate!

“Focus on what you can do, not what you can’t.” Candid advice from our #5MinutesWith Claire Wright at J A Kemp for any #professionalservices marketer looking to step into leadership. 🔗 psm-communications.com/claire-wright-…

“Easy to Mind, Easy to Find.” A brilliant quote from Kate Mackie, in our latest From Ink to Impact webinar yesterday. We discussed: ▶️ Brand, reputation, relationships & revenue ▶️ B2B frameworks reimagined ▶️ AI’s role in smarter decisions 🔗 psm-communications.com/webinar-b2b-ma…

Join us in conversation with Caroline Florence for our next 'From Ink to Impact' webinar, as we dive into her book Data Storytelling in Marketing. Learn how to turn data into compelling, evidence-based stories that persuade & drive decisions. 🔗 us02web.zoom.us/webinar/regist…

Our #SocialCEO of the Month for July is Lynn Perry MBE, CEO of Barnardo’s 👏 Lynn brings a powerful mix of empathy, clarity & courage to every post - from frontline stories to national policy. A great example of leadership with heart, online and off. 🔗 socialcsuite.agency/social-ceo-of-…

Linkedin have made some valuable updates Hashtags? Not critical. Video headers for newsletters and articles Individual Post analytics via a new API - finally, insights in the tools you use. Oh, and the time-feed algorithm? Reverted 🙌 🔗 psm-communications.com/some-interesti…

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We're proud to have designed the new website for Dr. John Woodhouse, aka The Dyslexic Doctor, a bold voice for neurodiversity in medicine. #Neurodiversity #WebDesign #DyslexiaAwareness #DyslexicDoctor

Dashboards are green. Campaigns are running. MQLs are on target. But something feels… off? The best marketers don’t ignore that gut feeling, they interrogate it. In our latest blog we discuss why instinct still matters 🔗 psm-communications.com/when-the-numbe… #professionalservices

New blog… ⬇️

My latest PSM Communications 5 Mins With… interview is out where I speak to Michéle Quinn of McCann FitzGerald LLP 😀 We chat… ➡️ Bold campaigns ➡️ Buyer journeys ➡️ Marketing KPIs that actually matter ➡️ Where AI fits (and doesn’t) Well worth the read! 🔗 psm-communications.com/michele-quinn-…

Search marketing is changing fast. Not away from Google, but towards AI as the new gatekeeper. ➡️ Clicks are down ➡️ Summaries are up ➡️ Visibility now means being referenced, not visited Read more here ⬇️ 🔗 psm-communications.com/search-is-chan… #SEO #AIsearch #ProfessionalServices

This month’s #SocialCEO of the Month is someone who truly embodies purpose-driven leadership. Bianca uses her voice to spotlight the realities of homelessness. Her content is powerful, personal and proof of how social platforms can be used for good. 👏

As we approach planning season, how are you defining your Ideal Customer Profile (#ICP)? 🤔

The traditional #buyerjourney needs to be put to bed. Here’s my latest blog…

There’s no reason for your leaders not to be building a social voice…

Love this new series. One insight, every Thursday, in under 60 seconds! #professionalservices #marketing