Are retailers, brands, and manufacturers converging? it's something that all #ecommerce players should keep in mind as they plan their future strategy. #digitalbusiness #advertisingstrategies #marketingandadvertising #marketingstrategy practicalecommerce.com/retailers-bran…

Thinking about how to measure your performance against that of competitors? One way is to create a comparison landing page! #Ecommerce folks, is this something you would try? #digitalmarketing #digitaladvertising pallav.io/steal-competit…

Ever wondered how content websites turn a profit? Check out our intro to the world of arbitrage. #digitaladvertising #nativeadvertising #arbitrage #digitalmarketing mediago.io/2021/03/18/con…

Strong content is a must if you want your native ad campaign to shine. Let's walk through the user journey together to learn how you can drive better ROI for your campaigns. #nativeads #digitaladvertising #digitalmarketingtips mediago.io/2021/03/22/why…

How can you improve B2B customer outcomes? Get psychological. Gartner reports: "Customers change course when they reflect on how they’re feeling as they analyze information, relate to peers, and plan ahead to their next steps." #customerexperience blogs.gartner.com/rick-lafond/20…

What do you think, which one highly contributes to "Conversion Rate Optimization" and "Reducing Bounce rate" of your website? #ABtesting #CRO #ConversionRateOptimization #BounceRate #SEO #DigitalMarketing #RealityCheckPost

During the #covid19 pandemic, B2B marketing has shifted increasingly towards personalized outreach methods. That means more personal emails, and more non-business chats with clients. Is this the future? #DigitalMarketing #b2bmarketing mediapost.com/publications/a…

Landing page strategy can be tricky. Here are 3 time-tested formats to get you started. #ecommerce #landingpages #marketingstrategy mediago.io/2021/03/25/bes…

Native ad campaigns don't have to be so difficult to get right. We've collected some of our best practices to help your next campaign perform beautifully. #nativeads #DigitalMarketing #digitaladvertising #advertisingtips mediago.io/2021/03/26/adv…

Some types of web pages just don't get enough love. Here are two overlooked page designs that you can implement on your site to improve visitor experience. #ecommerce #marketingstrategy #landingpages #WebsiteDesign #userexperience mediago.io/2021/03/30/imp…

In charge of ad strategy for your startup? Here are 5 big picture strategies to help you formulate your approach in 2021. #startup #advertisingstrategy #marketingandadvertising #adplatform #nativeads eu-startups.com/2021/04/5-top-…

When it comes to writing ad copy, remember that data and numbers are powerful tools that can boost CTR. But it's important to be strategic in how you use them. #advertisingstrategy #marketingandadvertising #marketingstrategy mediago.io/2021/04/06/how…

Unless you're selling Halloween costumes, it's best to avoid creeping people out with your ads. Here's the latest in our series on non-creepy ad personalization. #digitaladvertising #DigitalMarketing #adpersonalization #nativeads #adplatform mediago.io/2021/04/08/ad-…

"Shoppers who pick up online orders in store spend more — up to 25% more in some studies." Harvard Business Review reports: #ecommerce #adplatform #nativeads #advertisingstrategy #marketingstrategy hbr.org/2021/04/defini…

At their core, marketing and sales are psychological endeavors. Here's how you can use #psychology to improve your customer conversions and retention. #marketing #sales #adplatform #consumerbehavior mediago.io/2021/04/15/psy…

To increase traffic to your #ecommerce site, a holistic approach is best. Here are 3 tactics to get you on the path toward more conversions. #nativeadvertising #marketing #digitaladvertising mediago.io/2021/04/29/boo…

Despite what you may have heard, it's not that tough to make a great mobile landing page. We have a few pieces of advice to get you started. #mobiledesign #landingpage #ecommerce #marketingstrategy #digitaladvertising mediago.io/2021/04/30/how…

In many ways, the same lead-gen strategies employed by other product categories work just fine in the mortgage space. But a few tweaks in your approach can make you stand out from the crowd and get more leads. #Leadgeneration #DirectResponse #mortgage mediago.io/2021/05/05/mor…

Lead generation a topic that you can get into a tremendous amount of detail on. But for people just getting started in the world of direct response advertising, here are some of the first steps you should take to get those leads rolling in. #leadgeneration mediago.io/2021/06/04/lea…

What does it mean for someone to engage with your brand in a "meaningful" way? And how can you maintain their interest in your product or service? Read our latest post to learn more. #digitalmarketing #marketingfunnel #leadgenerationtips mediago.io/2021/06/10/mar…